UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

                                  ------------

                            May 3, 2004 (May 3, 2004)
     -----------------------------------------------------------------------
                Date of Report (Date of earliest event reported)

                                  Revlon, Inc.
     -----------------------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

           Delaware               1-11178                 13-3662955
     -------------------- ------------------------ -------------------------
       (State or Other     (Commission File No.)      (I.R.S. Employer
       Jurisdiction of                                 Identification
       Incorporation)                                        No.)

      237 Park Avenue
      New York, New York                              10017
     ----------------------------------- ---------------------------------
        (Address of Principal                      (Zip Code)
          Executive Offices)

                                 (212) 527-4000
     -----------------------------------------------------------------------
              (Registrant's telephone number, including area code)

                                      None
     -----------------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)



ITEM 9.  REGULATION FD DISCLOSURE.

         In connection with presentations being made to certain institutions by
Revlon Consumer Products Corporation (the "Company"), a wholly-owned subsidiary
of Revlon, Inc. ("Revlon"), the Company is disclosing certain financial and
other information to such institutions (the "Presentation Information"). The
Presentation Information includes management's forecasts, projections,
estimates, objectives, vision, plans, strategies, beliefs, intent, destination,
expectations, records and certain historical information regarding the Company
and Revlon. Portions of the Presentation Information were prepared by the
Company and Revlon based upon, among other things, the anticipated future
results of operations of the Company and Revlon after giving affect to the
implementation of various aspects of its strategic plan.

         The Presentation Information is divided into the following major
components: (i) an overview of the current state of the Company's and Revlon's
business, presented in the Presentation Information under the heading "A
Different and Stronger Revlon"; (ii) recent progress and development in
operations and financial results, presented in the Presentation Information
under the heading "Accelerating Business Momentum"; (iii) a breakdown of steps
the Company and Revlon are taking to enhance profit margins, presented in the
Presentation Information under the heading "Significant Margin Upside"; and (iv)
certain financial information, including Adjusted EBITDA of Revlon, under the
heading "Financial Review".

         Revlon is a public holding company with no business operations of its
own. Revlon's only material asset is the outstanding capital stock of the
Company, through which it conducts its business operations.

         The major components are further broken down into sub-components. The
component "A Different and Stronger Revlon" is divided into sub-components,
including, among others: (1) an overview of sales by category and geography; (2)
an overview of the growth of the United States and worldwide cosmetics mass
market; (3) 2003 market share; (4) certain information as to certain of the
non-cosmetics businesses; (5) an overview of international sales both by
category and geography; (6) information as to the growth plan; (7) 2002 and 2003
net sales and Adjusted EBITDA data; (8) an overview of Revlon's recent
debt-for-equity transactions; and (9) certain estimates under its Destination
Model (i.e., the longer term target for various components of its income
statement) with respect to key financial indicators such as gross sales, cost of
goods, gross margin, Adjusted EBITDA and operating income.


                                       2


         The component "Accelerating Business Momentum" is divided into
sub-components; including, among others: (1) an overview of steps taken to
improve sales and margins; (2) a description of certain key characteristics of
the Revlon brand; (3) a description of certain key characteristics of the Almay
brand; (4) general information as to media spending; (5) a breakdown of the
eight products launched in 2003 which placed in the ACNielsen Top 20 New Color
Cosmetics Products of 2003; (6) information as to second half 2003 and first
quarter 2004 dollar consumption in certain United States accounts in connection
with the "Company's Carded Eye Initiative"; (7) certain information regarding
improved customer relationships; and (8) a breakdown of projected sales growth
drivers for 2004 projected gross sales.

         The component "Significant Margin Upside" is divided into
sub-components, including, among others: (1) a schedule of margin improvement
initiatives and the operating income margin improvements which each is expected
to contribute to the "Destination Model"; and (2) details regarding three of the
margin improvement initiatives: COGS reduction and sourcing, promotion redesign,
and product life cycle management.

         Financial information presented includes, among others: (1) 2000
through 2003 selected financial data on gross sales, net sales, gross profit,
selling, general and administrative expenses, and Adjusted EBITDA, and
projections as to 2004 results for certain of the foregoing; and (2) a breakdown
of 2002, 2003 and 2004 projected annual net sales and Adjusted EBITDA, and 2003
and first quarter 2004 quarterly net sales and Adjusted EBITDA.

         As certain financial information included within the Presentation
Information consisted of non-GAAP amounts, such non-GAAP amounts are reconciled
to the most directly comparable GAAP measures in the accompanying financial
tables (the "Reconciliation Information"). Such non-GAAP measures include
Adjusted EBITDA (See "Basis of Presentation") as well as ongoing operations. As
stated in the "Basis of Presentation", Revlon believes that Adjusted EBITDA is
useful in understanding the financial operating performance and underlying
strength of Revlon's business, excluding the effects of certain factors,
including gains/losses on foreign currency transactions, gains/losses on the
sale of assets, gains/losses on the extinguishment of debt, miscellaneous
expenses and interest, taxes, depreciation, and amortization, and thus Revlon
believes that Adjusted EBITDA is a financial metric that can assist Revlon and
investors in assessing financial operating performance and liquidity. Similarly,
Revlon believes that information presented on an "ongoing operations" basis,
which excludes the disposition of brands and


                                       3


businesses, restructuring, additional consolidation costs (primarily associated
with the closing of Revlon's Phoenix and Canada facilities), executive severance
and, where specifically indicated, expenses related to the acceleration of
aspects of the implementation of the stabilization and growth phase of its plan,
is useful to Revlon and investors in understanding the financial operating
performance and underlying strength of Revlon's business without the impact of
such items.

         Statements made in the Presentation Information which are not
historical are forward looking statements and are based on estimates,
objectives, vision, projections, forecasts, plans, strategies, beliefs, intent,
destinations and expectations of the Company's and Revlon's management, and thus
are subject to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. The Company's and Revlon's actual results may differ
materially from such forward looking statements for a number of reasons,
including, without limitation, those set forth in the Company's and Revlon's
filings with the Securities and Exchange Commission, including its Annual
Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form
8-K.

         A copy of the Presentation Information is furnished herewith as Exhibit
99.1.

         In accordance with general instruction B.2 of Form 8-K, the information
in this report, including the exhibit, is furnished pursuant to Item 9 and shall
not be deemed "filed" for the purposes of Section 18 of the Securities Exchange
Act of 1934, or otherwise subject to the liability of that section.


                                       4


                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                       REVLON, INC.


                                       By: /s/  Robert K. Kretzman
                                           -------------------------------------
                                       Robert K. Kretzman
                                       Executive Vice President, General
                                       Counsel and Chief Legal Officer

Date: May 3, 2004


                                       5


                                  EXHIBIT INDEX

        Exhibit No.                 Description
        -----------                 -----------

        99.1                        Presentation Information.



                                       6





Property of Revlon

May 2004

Property of Revlon

Forward-Looking Statements


This presentation relates to various aspects of Revlon, Inc.’s ("Revlon“) strategic, business and financial plans.  Statements made in this presentation which are not historical are forward-looking and based on management's estimates, objectives, vision, projections, forecasts, plans, strategies, beliefs, intent, destination and expectations, and thus are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  The data contained herein are both audited and unaudited and have been prepared from Revlon's internal and external reporting information.  "P" denotes plan or projected; "E" denotes estimated.

 

Accordingly, Revlon's actual results may differ materially from such forward-looking statements for a number of reasons, including, without limitation, those set forth in the Company's filings with the SEC, including its Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.  Access to these filings is available on the SEC's website at www.sec.gov.

 

Revlon does not generally publish or make publicly available its strategic plans or make external projections of its anticipated financial position or results of operations or the type of forward-looking information in this presentation.  Accordingly, Revlon undertakes no commitment to update or otherwise revise this presentation to reflect actual results of operations, changes in financial condition, changes in estimates, changes in expectations, changes in assumptions, changes in external sources of information, or other circumstances arising and/or existing since the preparation of the information contained herein or to reflect the occurrence of any future events.  Further, Revlon undertakes no commitment to update or revise any of this presentation to reflect changes in general economics or industry conditions or changes in specific industry categories in which Revlon operates.

 

 

 

 


Basis of Presentation


Revlon, Inc.  is a public holding company with no business operations of its own.  Revlon, Inc.'s only material asset is all of the outstanding capital stock of Products Corporation, through which it conducts its business operations.  As such, its net (loss) income has historically consisted predominantly of the net (loss) income of Products Corporation and in 2001, 2002 and 2003 included approximately $1.5 million, $4.7 million and ($0.2) million, respectively, in expenses primarily related to being a public holding company.  Unless otherwise noted, all references to data presented herein relate to Revlon, Inc.

The data contained herein are both audited and unaudited and have been prepared from Revlon's internal and external reporting information.  Certain of the data are presented on an "ongoing" basis, unless otherwise noted, and exclude (i) the disposition of brands or businesses, (ii) restructuring, (iii) additional consolidation costs, primarily associated with the closing of the Phoenix and Canada facilities and (iv) executive severance.  In addition, certain of the data presented, where indicated, also exclude expenses related to the acceleration of aspects of the implementation of the stabilization and growth phase of Revlon's plan.  Ongoing operations is unaudited and a non-GAAP measure that Revlon believes is useful for its management and the potential investors in understanding the financial operating performance and underlying strength of the business without the impact of such items.  Ongoing operations does not purport to represent the results of operations or our financial position that actually would have occurred had the foregoing transactions been consummated at the beginning of the periods presented.  Annexed to this presentation, and reflected in the Company’s Form 8-K filed on May 3, 2004, is a reconciliation of all non-GAAP financial measures contained in this presentation, including Adjusted EBITDA and "ongoing” operations, to their respective, most directly comparable GAAP measures.

Adjusted EBITDA is defined as net earnings before interest, taxes, depreciation, amortization, gains/losses on foreign currency transactions, gains/losses on the sale of assets, gains/losses on the extinguishment of debt, miscellaneous expenses and the items described above.  Adjusted EBITDA is a non-GAAP financial measure.  Revlon believes that Adjusted EBITDA is a financial metric that can assist Revlon and the potential investors in assessing its financial operating performance and liquidity.  Revlon believes that Adjusted EBITDA is useful in understanding the financial operating performance and underlying strength of its business, excluding the effects of certain factors, including gains/losses on foreign currency transactions, gains/losses on the sale of assets, gains/losses on the extinguishment of debt, miscellaneous expenses and the items described above.  Adjusted EBITDA should not be considered in isolation, as a substitute for net income/(loss) or cash flow from/used for operating activities prepared in accordance with GAAP.  Adjusted EBITDA does not take into account our debt service requirements and other commitments and, accordingly, is not necessarily indicative of amounts that may be available for discretionary uses.  EBITDA is defined differently for our credit agreement currently in effect.  Furthermore, other companies may define EBITDA differently and, as a result, our measure of Adjusted EBITDA may not be comparable to EBITDA of other companies.

All U.S. market share and market position data in this presentation are based upon retail dollar sales, which are derived from ACNielsen data, which is the aggregate of the drug channel, Target, Kmart, and Food and Combo stores.  ACNielsen measures retail sales volume of products sold in the U.S. mass-market distribution channel.  Such data represent ACNielsen's estimates based upon data gathered by ACNielsen from market samples and are therefore subject to some degree of variance.  Additionally, as of August 4, 2001, ACNielsen data do not reflect sales volume from Wal-Mart Inc.  In some instances, as noted, Revlon has estimated the total U.S. mass market, including Wal-Mart and regional MVRs.  In general, you should read the notes presented in conjunction with the data presented herein.  

 

Property of Revlon


The Revlon Story


♦ A Different and Stronger Revlon

• Large and attractive color cosmetics category

• Powerful brand equities

• Strong management team

• Strengthened market share position

• Improved customer relationships

• Strong sponsorship

• Dramatically improved capital structure

♦ Accelerating Business Momentum

• Translating to revenue growth

♦ Significant Margin Upside

• Improvements already achieved

• Actions to increase margins

1


A Different and Stronger Revlon
Business Overview

Property of Revlon

Powerful Brand Equities

2

®

®

Revlon’s Global Business

(1)   Includes Australia and South Africa.

*      See reconciliations of non-GAAP financial measures attached to this presentation.

2003 Gross Sales:  $1.6bn*

Sales by Geography

Sales by Category

3

Stable and Growing Category

Highly involved, winnable consumer

Brand matters

Important category to the retail trade

Key Characteristics:

U.S. mass market growing at almost twice the rate of the global market

Source:    Euromonitor and Company estimates; includes all color cosmetics
(mass, prestige, and direct).

Source:    ACNielsen Total U.S. All Outlets (drug channel, Kmart, Target and food
and combo stores) plus Wal-Mart and Regional MVRs based on Company
estimates after 2001.

Worldwide Total Category

U.S. Mass Market Category

4

($bn)

Strong Market Position in
Color Cosmetics

Revlon holds the #2 position in color cosmetics in the U.S.

Source:    Full year 2003 ACNielsen Total U.S. All Outlets (excluding Wal-Mart and Regional MVRs).

2003 U.S. Mass Market $ Share

5

$471mm category in mass; total category
$3.0bn including Prestige
1

Key Brands: Charlie, Ciara, Jean Naté

Jean Naté and Charlie consistently rank in
Top 10 mass brands and outperformed
category

$1.1bn category with Gels showing strong
growth (+14%)

Key Brands: Mitchum, Mitchum for Women,
Almay

Majority of Mitchum business is in gels

$240mm category with few competitors
(4 brands = 70% of category)

#1 Brand with 25% $ share

Highest brand awareness among consumers

#1 SKU across all major categories (e.g., #1
lash curler)

$1.0bn category with largest segment  
(permanents) growing as a portion of total
(77%)

Key Brands: Revlon ColorSilk, High
Dimension, Frost & Glow

Revlon leads $ category growth (+4%)

ColorSilk #1 unit share brand at Wal-Mart

Other North American Businesses

Highly profitable businesses in key related categories

Source:    Full Year 2003 ACNielsen Total U.S. All Outlets (excluding Wal-Mart and Regional MVRs).

(1) Mass includes ACNielsen Perfumes, Colognes, EDT 52 weeks ending 9/03; Total category includes ACNielsen plus NPD Prestige estimate of $2.7bn.

Hair Color

Beauty Tools

Women’s Fragrances

Anti-Perspirants & Deodorants

6

International Overview

(1)  Includes Australia and South Africa.     

*     See reconciliations of non-GAAP financial measures attached to this presentation.

2003 Gross Sales:  $462mm*

Sales by Geography

Sales by Category

7

A Different and Stronger Revlon

Significant Growth and
Profitability Improvements

Improved Customer Relationships

Strengthened Market Share Position

Strong Management Team

Powerful Brand Equities

Large and Attractive Category

Future Growth and
Margin Opportunity

8

What Held Revlon Back?

Inconsistent Execution

Lack of effective communication/execution
inside and outside of Revlon

Missed key dates with customers

Lost Share & Shelf Space

Lost 7.5 share points from 1998 to 2002

New product performance trailed competitors

Little New Product Success

Inconsistent Brand Position

5 tag lines in 6 years for Revlon brand

Inconsistent imagery

Over-Leveraged

Limited operating flexibility

9

Value Creation Continuum

S
u
s
t
a
i
n
a
b
l
e
  
B
u
s
i
n
e
s
s

M
o
d
e
l

Cost
Rationalization

Consolidated
Manufacturing/
Distribution

Reduced Overhead

2000-2001

Stabilize &
Begin To Grow

Restored
Consumer/Customer
Confidence

Reversed Market Share
Declines

Generated Top-Line
Growth

2002-2003

Continue
Growth
Momentum

Balance Top-Line Growth
with Margin Improvement

Develop and Implement
Transformation Initiatives

Significantly Strengthen
Balance Sheet

2004

Accelerated
Growth

2005-2006E

Accelerate Growth:

Accelerate Top-Line
Momentum

Significantly Improve   
Margins

A Different and Stronger Revlon:
The Success Journey

10

A Different and Stronger Revlon:
Increased Market Share

Reversed declining trend, with Revlon and Almay growth outpacing
category growth since 2H 2002

Source:  ACNielsen Total U.S. All Outlets (excluding Wal-Mart and Regional MVRs).

-10.7%

-7.7%

-10.5%

0.1%

1.1%

4.0%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

1998

1999

2000

2001

2002

2003

Improved customer relationships

Increased and enhanced marketing

Leading new product innovation

Enhanced in-store execution

Revlon + Almay $ Consumption Growth vs. Category Growth

11

A Different and Stronger Revlon:
Improved Financial Performance*

(1) Presented on an ongoing basis and adjusted for Growth Plan charges.
*     See reconciliations of non-GAAP financial measures attached to this presentation.

12

2002

(1)

2003

(1)

Change

($ mm)

($ mm)

Net Sales

$1,195

$1,304

+9%

Adjusted EBITDA

$121

$157

+30%

% of Net Sales

10.1%

12.0%

+1.9pts

A Different and Stronger Revlon:
Strong Sponsorship

$155 million tendered in the
debt to equity exchange as
part of support agreements

Two independent directors
appointed to the Board

$188 million tendered in the
debt to equity exchange

Voluntary exchange

Over $1 Billion of Equity Invested and Committed

Through the balance sheet restructuring, the Company has created
significant operating flexibility

(1)

Includes $41 million of notes exchanged by Fidelity funds not part of the support agreements.

3rd Party Bondholders (1)

Fidelity

MacAndrews & Forbes

13

$41 million purchase of Revlon
shares in rights offering (6/03)

$461 million tendered in the
debt to equity exchange

$55 million preferred shares
tendered in the debt to equity
exchange

$110 million additional equity
offering backstopped

$151 of additional unsecured
committed lines of credit

A Different and Stronger Revlon:
Dramatically Improved Capital Structure

14

(1)  Assumes 69.5 million fully diluted shares as of December 31, 2003 and a stock price of $2.24 (closing price on December 31, 2003).
(2)  Assumes 369.4 million fully diluted shares pro forma for debt for equity tender exchange offer, and a stock price of $3.08 (closing price on April 27, 2004).

*     See reconciliations of non-GAAP financial measures attached to this presentation.

Total Debt*

Equity Value

(1)

(2)

($mm)

A Different and Stronger Revlon:
The Margin Destination*

Significant Revenue

Growth Opportunity

(1)  Presented on an ongoing basis and adjusted for Growth Plan charges.

(2)  Includes Other Revenues.

*     See reconciliations of non-GAAP financial measures attached to this presentation.

Significant Margin Expansion Opportunity

15

Gross Sales

100%

100%              

Destination

20031

Model (Est.)

Returns/Allowances/Discounts2

18%

17%

Cost of Goods

32%

29%

Gross Margin

50%

54%

SG&A

47%

40%

Adjusted EBITDA

10%

20%

Operating Income

4%

14%

Accelerating Business Momentum

Property of Revlon

Accelerating Business Momentum

Top-Line Growth

Margin Improvement

6% 2002-2004P Gross Sales CAGR*

10 pts. Margin Improvement
Over 3 – 5 Years

16

*  See reconciliations of non-GAAP financial measures attached to this presentation.

Accelerating Business Momentum: Enhanced
and Increased Advertising and Marketing

Extremely strong, powerful and
distinctive brand image

Resilient brand with very high brand
awareness (91%)

Confident and sexy positioning, with
superior color range/color authority
at mass

Viewed as industry innovator by both
retailers and consumers

Premium quality

Celebrities and glamour

Smart, intelligent and sophisticated

Reliable and trustworthy

Leverageable beyond color cosmetics

The Revlon Brand: Unique and valuable position with consumers

Key Characteristics

17

Accelerating Business Momentum: Enhanced
and Increased Advertising and Marketing

Lets you shine through

Enhances, not hides your beauty

Fresh, natural, vital look

High-quality, hypo-allergenic, skin-loving
ingredients

Optimistic, engaging, stylish

Trusted brand

The Almay Brand: Leader in the healthy beauty market segment

18

For Women Who Love Life and Are

Proud of Who They’ve Become

Almay:

Accelerating Business Momentum: Enhanced
and Increased Advertising and Marketing

Media Spending Now in Line with Competition

19

The Revlon “Belissimo” Campaign

U.S. Working Media Spend

Source:  CMR and ACNielsen.
(1)   Company estimate.

($mm)

SOV

SOM

0.7

0.7

0.9

0.9(1)

Source:  CMR.

:

8 of the Top 20 New Color Cosmetics Products of 2003

Accelerating Business Momentum:
Leading New Product Innovation

Source:  ACNielsen U.S. All Outlets (excluding Wal-Mart and Regional MVRs).

#1               Revlon ColorStay Overtime Lipstick

#6               Revlon Moisturous Lipstick

#11            Revlon ColorStay Stay Natural Foundation

#12            Almay Nearly Naked Foundation

#13            Revlon ColorStay Always On Nail Enamel

#14            Almay Bright Eyes Mascara

#16            Revlon LipGlide Sheer Lipcolor

#20            Revlon Lash Fantasy Mascara

Strong 2004-2005 Pipeline

20

# of Products in Top 20

Ranking of Revlon Products

Accelerating Business Momentum:
Improved In-Store Execution

Enhanced in-store Wall presence
and effectiveness

Improved consumer experience

Reduced overall Wall costs

Maximized SKU productivity and
minimize damages / return

21

Strategy

Source:   ACNielsen U.S. and Wal-Mart POS.

Notes:     Excludes Lash Tint and New Products (Lash Fantasy & Eye Glide);

              2H 2003 results based on performance since reset.

Carded Eye Initiative

$ Consumption % vs. Prior Year
(Top 5 Accounts)

+

+

Accelerating Business Momentum:
Improved Customer Relationships

+$28 million in Gross Sales in 2004P

22

Accelerating Business Momentum:
Sales Growth Drivers

2004P Gross Sales*

23

North America

$1,719

$1,580

$44

$36

$23

$8

$28

2003

         Space Gains        

(All Businesses)

            Pricing               

(Color Cosmetics)

Marketing, Advertising,

Promotion

Effectiveness, i.e.,

increased market

share (All

Businesses)

      Category Growth     

(All Businesses)

International

2004P

($mm)

*     See reconciliations of non-GAAP financial measures attached to this presentation.

Significant Margin Upside

Property of Revlon

Significant Margin Upside:
Margin Transformation Initiatives*

*     See reconciliations of non-GAAP financial measures attached to this presentation.

24

$17mm Savings Planned in 2004

Operating Income Margin (% of Gross Sales)

Margin Transformation Initiatives:
COGS Reduction and Indirect Sourcing

Financial Impact:

Annualized Savings: 100 – 200 bps of Gross Sales
Achieved Over 3-5 Years

2004P Savings: $10mm

25

Focus on Reducing Cost of
Existing Products

Value Analysis

Objective:
Reduce Both Direct
and Indirect Costs

Streamline Componentry

Enhance Branding

Package Rationalization

Establish Expertise and Process
to Minimize Cost of Direct and
Indirect Purchasing

Strategic Sourcing

Margin Transformation Initiatives:
Promotion Redesign

Financial Impact:

Annualized Savings: 100 – 150 bps of Gross Sales
Achieved Over 3-5 Years

2004P Savings: $5mm

26

Displays

Assortments

Optimize Costs

Objective:
Deliver Promotions on
Strategy, on Time
and on Budget

Identify Next Generation
Promotional Strategy

Define and Implement
Efficient Promotional
Development Process

Margin Transformation Initiatives:
Product Life Cycle Management

Financial Impact:

Annualized Savings: 200 bps of Gross Sales
Achieved Over 3-5 Years

2004P Savings: $--

27

Birth – Smarter Sell-In of New
Products

Life – Active Retailer Inventory
Monitoring and Management

Retirement – Reduce Discontinuance
Cost

Reduce Returns

Optimize Wall Productivity

Maximize Effectiveness of Spend

Create New Business Model

Objective:
Extend Productive Life
of Products to:

Devise By Segment (Lip, Nail, Face,
Eye)

Determine Optimal Timing and
Sequence of New Products

Create Principles

Accelerating Business Momentum

Enhanced and increased
advertising and marketing

Leading new product innovation

Enhanced in-store execution

Improved customer relationships

Expanded retail footprint

Effected retail price increases

Promotion redesign

Product life cycle management

In-store merchandising

International supply chain

COGS reduction

Indirect sourcing

Top-Line Growth

Margin Improvement

6% 2002-2004P Gross Sales CAGR*

10 pts. Margin Improvement
Over 3 – 5 Years

*      See reconciliations of non-GAAP financial measures attached to this presentation.

28

Financial Review

Property of Revlon

Financial Performance

Note: All financial data presented on an ongoing basis and adjusted for Growth Plan charges.

(1)   Source: Company press release. Subject to minor rounding differences.
*      See reconciliations of non-GAAP financial measures attached to this presentation.

29

($ mm)

2000

2001

2002

2003

2004P

(1)

Gross Sales

$1,597

$1,537

$1,536

$1,583

$1,719

% vs. Prior Year

(4%)

--

3%

9%

Net Sales

1,265

1,261

1,195

1,304

1,407

% vs. Prior Year

--

(5%)

9%

8%

% Gross Sales

79%

82%

78%

82%

82%

Gross Profit

762

765

710

804

% Gross Sales

48%

50%

46%

51%

SG&A

693

665

696

745

% Gross Sales

43%

43%

45%

47%

Adjusted EBITDA

184

200

121

157

200

% Gross Sales

12%

13%

8%

10%

12%

Focus on operating margins and reduction in returns, discounts and
allowances*

Returns Trends

30

Returns Trends in North America

6.0%

16.0%

14.5%

11.5%

7.5%

7.2%

'99-'01 Average

2002

2003

2004P

As-Reported Returns (Including Growth Plan)

Ongoing Returns

Financial Performance*

On-track to meet 2004E EBITDA of $200mm

Quarterly Net Sales

Quarterly Adjusted EBITDA

31

($mm)

Net Sales

Adjusted EBITDA

Note: All financial data presented on an ongoing basis and adjusted for Growth Plan charges.

*     See reconciliations of non-GAAP financial measures attached to this presentation.

A Different and Stronger Revlon

Property of Revlon

RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED ADJUSTED SALES RECONCILIATION(1)
(DOLLARS IN MILLIONS)

REVLON'S GLOBAL BUSINESS


  YEAR ENDED DECEMBER 31, 2003
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
GROWTH
PLAN
ADJUSTED
Net Sales $ 1,299   $     5     1,304  
Add: Returns allowances and discounts   281         (1   280  
Gross Sales $ 1,580   $   $ 4   $ 1,584  
                         
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED INTERNATIONAL ADJUSTED SALES RECONCILIATION (1)
(DOLLARS IN MILLIONS)

INTERNATIONAL OVERVIEW


  YEAR ENDED DECEMBER 31, 2003
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
GROWTH
PLAN
ADJUSTED
Net sales $ 409   $   $   $ 409  
Add: Returns allowances and discounts   53             53  
Gross Sales $ 462   $   $   $ 462  
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED SELECTED FINANCIAL DATA (1)
(DOLLARS IN MILLIONS)

DIFFERENT AND STRONGER REVLON: IMPROVED FINANCIAL PERFORMANCE


  YEAR ENDED DECEMBER 31, 2002
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
RESTRUCTURING
COSTS AND
OTHER, NET
GROWTH
PLAN
ADJUSTED %
NET SALES
Net sales $ 1,119   $   $   $ 76   $ 1,195     100.0
Gross profit   616         2     93     711     59.5
Selling, general and administrative expenses   717         (9   (11   697     58.3
Restructuring costs and other, net   14         (14           0.0
Operating income (loss)   (115       25     104     14     1.2
                                     
Adjusted EBITDA:                                    
Operating income (loss) $ (115 $   $ 25   $ 104   $ 14     1.2
Depreciation and amortization   109         (1   (1   107     9.0
  $ (6 $   $ 24   $ 103   $ 121     10.1

  YEAR ENDED DECEMBER 31, 2003
  AS REPORTED BRAND AND FACILITIES SOLD RESTRUCTURING COSTS AND OTHER, NET GROWTH PLAN ADJUSTED % NET SALES
Net sales $ 1,299   $   $   $ 5   $ 1,304     100.0
Gross profit   798         1     5     804     61.7
Selling, general and administrative expenses   771             (26   745     57.1
Restructuring costs and other, net   6         (6           0.0
Operating income (loss)   21         7     31     59     4.5
                                     
Adjusted EBITDA:                                    
Operating income (loss) $ 21   $   $ 7   $ 31   $ 59     4.5
Depreciation and amortization   101           (1   (2   98     7.5
  $ 122   $   $ 6   $ 29   $ 157     12.0
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED TOTAL DEBT RECONCILIATION (1)
(DOLLARS IN MILLIONS)

A DIFFERENT AND STRONGER REVLON: DRAMATICALLY IMPROVED CAPITAL STRUCTURE


  YEAR ENDED DECEMBER 31, 2003
  AS REPORTED EXCHANGE OFFER
PROFORMA
ADJUSTMENTS*
PROFORMA
Short-term borrowings - third parties $ 28.0   $   $ 28.0  
Long term debt:                  
Credit facilities   217.3     2.1     219.4  
12% Senior Secured Notes due 2005   356.3         356.3  
8 1/8% Senior Notes due 2006   249.8     (133.7   116.1  
9% Senior Notes due 2006   250.0     (174.5   75.5  
8 5/8% Senior Subordinated Notes due 2008   649.9     (322.9   327.0  
12% Senior Unsecured Multiple Draw Term Loan due 2005   106.6     (106.6    
8% MacAndrews & Forbes Line of Credit due 2005   15.5     (15.5    
Advance from affiliates   24.1     (24.1    
Total indebtedness $ 1,897.5   $ (775.2 $ 1,122.3  
* Proforma adjustments to reflect the debt for equity exchange that took place on March 25, 2004 as if such transaction had occurred at December 31, 2003.
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED SELECTED
FINANCIAL DATA (1)
(DOLLARS IN MILLIONS)

A DIFFERENT AND STRONGER REVLON: THE MARGIN DESTINATION


  YEAR ENDED DECEMBER 31, 2003
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
RESTRUCTURING
COSTS
AND
OTHER, NET
GROWTH
PLAN
ADJUSTED % GROSS
SALES
Gross sales $ 1,580   $   $   $ 4   $ 1,584     100
Returns, allowances and discounts   281             (1   280     18
Net sales   1,299             5     1,304     82
Cost of goods sold   501         (1       500     32
Gross profit   798         1     5     804     51
Selling, general and administrative expenses   771             (26   745     47
Restructuring costs and other, net   6         (6           0
Operating income   21         7     31     59     4
                                     
Adjusted EBITDA:                                    
Operating income $ 21   $   $ 7   $ 31   $ 59     4
Depreciation and amortization   101           (1   (2   98     6
  $ 122   $   $ 6   $ 29   $ 157     10
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED 2003 AS REPORTED TO 2004P RECONCILIATION OF SALES GROWTH (1)
(DOLLARS IN MILLIONS)

ACCELERATING BUSINESS MOMENTUM: SALES GROWTH DRIVERS


Full year 2003 net sales as reported $ 1,299  
Add: return allowances and discounts   281  
Full year 2003 gross sales as reported $ 1,580  
       
Sales growth drivers:
Space gains (all businesses)   28  
Pricing (color cosmetics)   8  
Marketing, advertising and promotion effectiveness (all businesses)   23  
Category growth (all businesses)   36  
International growth:
cosmetics (UK, Australia, Europe distributor markets)   15  
hair care (primarily Latin America)   18  
beauty care   8  
other cosmetics   3  
Full year 2004P gross sales $ 1,719  
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED OPERATING INCOME MARGIN RECONCILIATION (1)
(DOLLARS IN MILLIONS)

SIGNIFICANT MARGIN UPSIDE: MARGIN TRANSFORMATION INITIATIVES


  YEAR ENDED DECEMBER 31, 2003
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
RESTRUCTURING
COSTS
AND
OTHER, NET
GROWTH
PLAN
ADJUSTED % GROSS
SALES
Gross sales $ 1,580   $   $   $ 4   $ 1,584     100
Returns, allowances and discounts   281             (1   280     18
Net sales   1,299             5     1,304     82
Cost of goods sold   501         (1       500     32
Gross profit   798         1     5     804     51
Selling, general and administrative expenses   771             (26   745     47
Restructuring costs and other, net   6         (6           0
Operating income (loss) $ 21   $   $ 7   $ 31   $ 59     4

  % GROSS
SALES
2003 Operating income margin   4
       
Margin impact of:      
Promotion redesign   1
Product life cycle management   2
In-store merchandising   2
International supply chain   1
Cost of goods sold reduction   1
Indirect sourcing   1
Departmental cost control   2
       
Destination plan (3-5 years) margin   14
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED SELECTED FINANCIAL DATA (1)
(DOLLARS IN MILLIONS)

FINANCIAL PERFORMANCE


  YEAR ENDED DECEMBER 31, 2000
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
RESTRUCTURING
COSTS
AND
OTHER, NET
GROWTH
PLAN
ADJUSTED % GROSS
SALES
Gross sales $ 1,750   $ (153 $   $   $ 1,597     100.0
Returns, allowances and discounts   341     (9           332     20.8
Net sales   1,409     (144           1,265     79.2
Gross profit   835     (78   5         762     47.7
Selling, general and administrative expenses   765     (72           693     43.4
Restructuring costs and other, net   54         (54           0.0
Operating income (loss)   16     (6   59         69     4.3
                                     
Adjusted EBITDA:                                    
Operating income (loss) $ 16   $ (6 $ 59   $   $ 69     4.3
Depreciation and amortization   121     (3   (3       115     7.2
  $ 137   $ (9 $ 56   $   $ 184     11.5

  YEAR ENDED DECEMBER 31, 2001
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
RESTRUCTURING
COSTS
AND
OTHER, NET
GROWTH
PLAN
ADJUSTED % GROSS
SALES
Gross sales $ 1,554   $ (17 $   $   $ 1,537     100.0
Returns, allowances and discounts   276                 276     18.0
Net sales   1,278     (17           1,261     82.0
Gross profit   733     (7   39         765     49.8
Selling, general and administrative expenses   679     (9   (5       665     43.3
Restructuring costs and other, net   38         (38           0.0
Operating income   16     2     82         100     6.5
                                     
Adjusted EBITDA:                                    
Operating income $ 16   $ 2   $ 82   $   $ 100     6.5
Depreciation and amortization   109     (1   (8       100     6.5
  $ 125   $ 1   $ 74   $   $ 200     13.0
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED SELECTED FINANCIAL DATA (1)
(DOLLARS IN MILLIONS)

FINANCIAL PERFORMANCE


  YEAR ENDED DECEMBER 31, 2002
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
RESTRUCTURING
COSTS AND
OTHER, NET
GROWTH
PLAN
ADJUSTED % GROSS
SALES
Gross sales $ 1,536   $   $   $   $ 1,536     100.0
Returns, allowances and discounts   417             (76   341     22.2
Net sales   1,119             76     1,195     77.8
Gross profit   616         2     92     710     46.2
Selling, general and administrative expenses   717         (10   (11   696     45.3
Restructuring costs and other, net   14         (14           0.0
Operating (loss) income   (115       26     103     14     0.9
                                     
Adjusted EBITDA:                                    
Operating (loss) income $ (115 $   $ 26   $ 103   $ 14     0.9
Depreciation and amortization   109         (1   (1   107     7.0
  $ (6 $   $ 25   $ 102   $ 121     7.9

  YEAR ENDED DECEMBER 31, 2003
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
RESTRUCT-
URING
COSTS
AND
OTHER,
NET
GROWTH
PLAN
ADJUSTED % GROSS
SALES
GROSS
SALES
GROWTH
VS 2002
COMPOUNDED
GROSS
SALES
GROWTH
VS 2002
Gross sales $ 1,580   $   $   $ 4   $ 1,584     100.0   3   3
Returns, allowances and discounts   281             (1   280     17.7            
Net sales   1,299             5     1,304     82.3            
Gross profit   798         1     5     804     50.8            
Selling, general and administrative expenses   771             (26   745     47.0            
Restructuring costs and other, net   6         (6           0.0            
Operating income   21         7     31     59     3.7            
                                                 
Adjusted EBITDA:                                                
Operating income $ 21   $   $ 7   $ 31   $ 59     3.7            
Depreciation and amortization   101         (1   (2   98     6.2            
  $ 122   $   $ 6   $ 29   $ 157     9.9            
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED SELECTED FINANCIAL DATA (1)
(DOLLARS IN MILLIONS)

FINANCIAL PERFORMANCE


  YEAR ENDED DECEMBER 31, 2004P
  AS
REPORTED
BRAND
AND
FACILITIES
SOLD
RESTRUCT-
URING
COSTS
AND
OTHER,
NET
GROWTH
PLAN
ADJUSTED % GROSS
SALES
GROSS
SALES
GROWTH
VS 2003
COMPOUNDED
GROSS
SALES
GROWTH
VS 2002
Gross sales $ 1,719   $   $   $   $ 1,719     100.0   9   6
Returns, allowances and discounts   312                 312     18.2            
Net sales   1,407                 1,407     81.8            
Gross profit   858                 858     49.9            
Selling, general and administrative expenses   759                 759     44.2            
Restructuring costs and other, net                       0.0            
Operating income   99                 99     5.8            
                                                 
Adjusted EBITDA:                                                
Operating income $ 99   $   $   $   $ 99     5.8            
Depreciation and amortization   102                 102     5.9            
  $ 201   $   $   $   $ 201     11.7            
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED SELECTED FINANCIAL DATA (1)
(DOLLARS IN MILLIONS)


  YEAR ENDED DECEMBER 31, 2002
  AS
REPORTED
BRAND AND
FACILITIES
SOLD
RESTRUCTURING
COSTS AND
OTHER, NET
GROWTH
PLAN
ADJUSTED
Net sales $ 1,119   $   $   $ 76   $ 1,195  
Gross profit   616         2     92     710  
Selling, general and administrative expenses   717         (10   (11   696  
Restructuring costs and other, net   14         (14        
Operating (loss) income   (115       26     103     14  
                               
Adjusted EBITDA:                              
Operating (loss) income $ (115 $   $ 26   $ 103   $ 14  
Depreciation and amortization   109         (1   (1   107  
  $ (6 $   $ 25   $ 102   $ 121  

  YEAR ENDED DECEMBER 31, 2003
  AS
REPORTED
BRAND AND
FACILITIES
SOLD
RESTRUCTURING
COSTS AND
OTHER, NET
GROWTH
PLAN
ADJUSTED
Net sales $ 1,299   $   $   $ 5   $ 1,304  
Gross profit   798         1     5     804  
Selling, general and administrative expenses   771             (26   745  
Restructuring costs and other, net   6         (6        
Operating income   21         7     31     59  
                               
Adjusted EBITDA:                              
Operating income $ 21   $   $ 7   $ 31   $ 59  
Depreciation and amortization   101         (1   (2   98  
  $ 122   $   $ 6   $ 29   $ 157  
(1) Subject to minor rounding differences



RECONCILIATION OF CERTAIN NON-GAAP MEASURES TO GAAP

REVLON, INC. AND SUBSIDIARIES
UNAUDITED SELECTED FINANCIAL DATA (1)
(DOLLARS IN MILLIONS)


  YEAR ENDED DECEMBER 31, 2004P
  AS
REPORTED
BRAND AND
FACILITIES
SOLD
RESTRUCTURING
COSTS AND
OTHER, NET
GROWTH
PLAN
ADJUSTED
Net sales $ 1,407   $   $   $   $ 1,407  
Gross profit   858                 858  
Selling, general and administrative expenses   759                 759  
Restructuring costs and other, net                    
Operating income   99                 99  
                               
Adjusted EBITDA:                              
Operating income $ 99   $   $   $   $ 99  
Depreciation and amortization   102                 102  
  $ 201   $   $   $   $ 201  

QUARTERLY FINANCIAL PERFORMANCE


  THREE MONTHS ENDED 2003 YEAR
ENDED
2003
THREE
MONTHS
ENDED
MARCH 31,
2004
NET SALES MARCH 31, JUNE 30, SEPT 30, DEC 31,
Net sales - as reported $ 292   $ 322   $ 317   $ 369   $ 1,300   $ 308  
Growth plan   6     10     (4   (7   5      
Net sales $ 298   $ 332   $ 313   $ 362   $ 1,305   $ 308  
                                     
RECONCILIATION OF NET LOSS TO ADJUSTED EBITDA:                                    
As reported net loss $ (49 $ (38 $ (54 $ (13 $ (154 $ (58
Interest expense, net   41     41     43     45     170     44  
Amortization of debt issuance costs   2     3     2     2     9     3  
Foreign currency loss (gains), net   1     (3   (1   (2   (5   (1
Loss on early extinguishment of debt                       32  
Miscellaneous, net                        
Provision (benefit) for income taxes   1     (6   2     4     1     1  
Depreciation and amortization   28     24     22     27     101     24  
As reported adjusted EBITDA   24     21     14     63     122     45  
                                     
Restructuring           1     5     6     (1
Growth plan   11     13     5         29      
Adjusted EBITDA $ 35   $ 34   $ 20   $ 68   $ 157   $ 44  
(1) Subject to minor rounding differences