UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

                                  ------------

                      February 20, 2004 (February 20, 2004)
     -----------------------------------------------------------------------
                Date of Report (Date of earliest event reported)

                                  Revlon, Inc.
     -----------------------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

     Delaware                         1-11178                  13-3662955
- ------------------            -----------------------     -------------------
 (State or Other               (Commission File No.)       (I.R.S. Employer
 Jurisdiction of                                            Identification
 Incorporation)                                                   No.)

   237 Park Avenue
   New York, New York                                           10017
- -------------------------                                 ------------------
 (Address of Principal                                        (Zip Code)
   Executive Offices)

                                 (212) 527-4000
     -----------------------------------------------------------------------
              (Registrant's telephone number, including area code)

                                      None
     -----------------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)





ITEM 5.  OTHER EVENTS AND REGULATION FD DISCLOSURE

         On February 20, 2004, the Support Agreement, dated as of February 11,
2004, between Revlon, Inc. and Mafco Holdings Inc. was amended, and the Support
Agreement, dated as of February 11, 2004, between Revlon, Inc. and Fidelity
Management & Research Co. was amended. Copies of these amendments are attached
hereto as Exhibits 10.27 and 10.28, respectively.

     Also on February 20, 2004, Revlon, Inc. entered into a Stockholders
Agreement with Fidelity Management & Research Co. and an Investment Agreement
with Mafco Holdings Inc. Copies of these agreements are attached hereto as
Exhibits 10.29 and 10.30, respectively.

ITEM 7.  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

Exhibit No.        Description
- -----------        -----------

Exhibit 10.27      Amendment dated as of February 20, 2004, to the Support
                   Agreement, dated as of February 11, 2004, between Revlon,
                   Inc. and Mafco Holdings Inc.

Exhibit 10.28      Amendment dated as of February 20, 2004, to the Support
                   Agreement, dated as of February 11, 2004, between Revlon,
                   Inc. and Fidelity Management & Research Co.

Exhibit 10.29      Stockholders Agreement dated as of February 20, 2004, by and
                   between Revlon, Inc. and Fidelity Management & Research Co.

Exhibit 10.30      Investment Agreement dated as of February 20, 2004, by and
                   between Revlon, Inc. and Mafco Holdings Inc.



                                       2




                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                        REVLON, INC.


                                        By: /s/  Robert K. Kretzman
                                           ---------------------------
                                        Robert K. Kretzman
                                        Executive Vice President, General
                                        Counsel and Chief Legal Officer


Date: February 20, 2004



















                                       3





                                  EXHIBIT INDEX


Exhibit No.          Description
- -----------          -----------

Exhibit 10.27        Amendment dated as of February 20, 2004, to the Support
                     Agreement, dated as of February 11, 2004, between Revlon,
                     Inc. and Mafco Holdings Inc.

Exhibit 10.28        Amendment dated as of February 20, 2004, to the Support
                     Agreement, dated as of February 11, 2004, between Revlon,
                     Inc. and Fidelity Management & Research Co.

Exhibit 10.29        Stockholders Agreement dated as of February 20, 2004, by
                     and between Revlon, Inc. and Fidelity Management &
                     Research Co.

Exhibit 10.30        Investment Agreement dated as of February 20, 2004, by and
                     between Revlon, Inc. and Mafco Holdings Inc.













                                       4





February 20, 2004


Mafco Holdings Inc.
35 East 62nd Street
New York, New York 10021
Attention: Barry F. Schwartz
Executive Vice President and
General Counsel
Facsimile: (212) 572-5170
email: bschwartz@mafgrp.com

Ladies and Gentlemen:

         Reference is made to that certain exchange support agreement dated as
of February 11, 2004 ("Support Agreement") by and between Revlon, Inc. and Mafco
Holdings Inc. Capitalized terms used herein and not defined shall have the
meaning ascribed to such terms in the Support Agreement.

         Exhibit A of the Support Agreement is hereby amended by deleting it in
its entirety and substituting the attached Exhibit A in lieu thereof. As
modified hereby, the Support Agreement and its terms and conditions are hereby
ratified and confirmed for all purposes and in all respects.


                                    Very truly yours,

                                    REVLON, INC.


                                    By: /s/ Robert K. Kretzman
                                       ---------------------------
                                    Name:  Robert K. Kretzman
                                    Title: Executive Vice President, General
                                           Counsel and Chief Legal Officer

                                    ACKNOWLEDGED AND AGREED:

                                    Mafco Holdings Inc.

                                    /s/ Barry F. Schwartz
                                    -----------------------------------
                                    Authorized Signature

                                    Barry F. Schwartz, Executive Vice President
                                    and General Counsel
                                    -----------------------------------
                                    (Type or Print Name and Title of
                                    Authorized Signatory)


                                    ACKNOWLEDGED AND AGREED:

                                    Fidelity Management & Research Co.

                                    /s/ Thomas Soviero
                                    -----------------------------------
                                    Authorized Signature

                                    Thomas Soviero, Portfolio Manager
                                    -----------------------------------
                                    (Type or Print Name and Title of
                                    Authorized Signatory)








                                       2





                                                                       EXHIBIT A


                                    TERMS OF
                         EXCHANGE OFFER FOR ANY AND ALL


I.     EXCHANGE OFFER        Revlon, Inc. ("Revlon") agrees, in reliance on the
                             exemption from the registration requirements of the
                             Securities Act of 1933, as amended (the "Securities
                             Act"), provided by Section 3(a)(9) thereof, to
                             conduct an exchange offer (the "Exchange Offer"),
                             pursuant to which Revlon will offer holders of
                             certain series of notes issued by its wholly owned
                             subsidiary, Revlon Consumer Products Corporation
                             ("Products Corporation"), and guaranteed by Revlon,
                             the option to receive (i) shares of Class A common
                             stock of Revlon, par value $0.01 per share ("Revlon
                             Class A common stock"), or (ii) cash, subject to
                             proration as described below, in exchange for their
                             notes and guaranties.

                             As described below, Fidelity and M&F (as such terms
                             are defined below) agree to exchange notes and
                             guaranties thereof and, in the case of M&F, certain
                             other debt obligations of Products Corporation and
                             preferred stock of Revlon for shares of Revlon
                             Class A common stock.

       EXCHANGE OFFER
       CONSIDERATION         For each $1,000 principal amount of notes tendered
                             in the Exchange Offer, holders of Products
                             Corporation's 8 1/8% Senior Notes due 2006 (the "8
                             1/8% Senior Notes") and 9% Senior Notes due 2006
                             (the "9% Senior Notes") (together, the "Senior
                             Notes") may elect to receive:

                                  o   400 shares of Revlon Class A common stock;
                                      or

                                  o   $830, in the case of the 8 1/8% Senior
                                      Notes, in cash; or

                                  o   $800, in the case of the 9% Senior Notes,
                                      in cash;

                                  o   plus, in each case, accrued and unpaid
                                      interest, which will be paid in Revlon
                                      Class A common stock or cash at the option
                                      of the holder





                                      (without regard to whether such holder has
                                      elected to receive Revlon Class A common
                                      stock or cash in exchange for its Notes).

                             For each $1,000 principal amount of notes tendered
                             in the Exchange Offer, holders of Products
                             Corporation's 8 5/8% Senior Subordinated Notes due
                             2008 (the "Subordinated Notes" and, together with
                             the Senior Notes, the "Notes") may elect to
                             receive:

                                  o   300 shares of Revlon Class A common stock;
                                      or

                                  o   $620 in cash;

                                  o   plus, in each case, accrued and unpaid
                                      interest, which will be paid in Revlon
                                      Class A common stock or cash at the option
                                      of the holder (without regard to whether
                                      such holder has elected to receive Revlon
                                      Class A common stock or cash in exchange
                                      for its Notes).

                             Notwithstanding the foregoing, Fidelity, with
                             respect to the Initial Fidelity Notes (as such term
                             is defined below), and M&F agree to receive Revlon
                             Class A common stock in exchange for the principal
                             amount of Notes tendered and M&F agrees to receive
                             Revlon Class A common stock with respect to accrued
                             and unpaid interest, in each case as described
                             below in the section entitled "Support Agreements."

       PRORATION             The maximum aggregate principal amount of Notes
                             that may be tendered for cash (the "Cash Exchange
                             Amount") in the Exchange Offer will be limited to
                             $150 million, which amount will be reduced by the
                             aggregate principal amount of Additional Tendered
                             Notes (as such term is defined below) tendered and
                             exchanged for Revlon Class A common stock. In the
                             event that holders of Notes with an aggregate
                             principal amount in excess of the Cash Exchange
                             Amount elect to receive cash, the cash
                             consideration will be apportioned pro rata first,
                             among the tendering holders of Subordinated Notes
                             that elected to receive cash consideration and
                             then, to the extent that any portion of the Cash
                             Exchange Amount has not been allocated, pro rata
                             among the tendering holders of Senior Notes



                                       2



                             that elected to receive cash consideration.

                             Holders that have elected to receive cash
                             consideration may further elect, in the event that
                             they are subject to proration, to have the portion
                             of their tendered Notes for which they will not
                             receive cash returned to them. If they do not make
                             such election, holders will receive Revlon Class A
                             common stock for the portion of their tendered
                             Notes for which they will not receive cash.

       WITHDRAWAL RIGHTS     None.

       SUPPORT AGREEMENTS    Fidelity Management & Research Co. and its
                             affiliates and consolidated funds, (collectively,
                             "Fidelity") hold $155.06 million aggregate
                             principal amount of Notes (the "Initial Fidelity
                             Notes"). Fidelity will enter into a Support
                             Agreement with Revlon, whereby it will agree to
                             exchange the Initial Fidelity Notes in the Exchange
                             Offer, for shares of Revlon Class A common stock.
                             Fidelity may elect to receive either cash or Revlon
                             Class A common stock in exchange for accrued and
                             unpaid interest (at the applicable rate) on such
                             tendered Notes.

                             As a condition to its exchange of the Initial
                             Fidelity Notes in the Exchange Offer, two directors
                             nominated by Fidelity (each, a "Fidelity Appointee"
                             and, together, the "Fidelity Appointees") shall
                             have been appointed to, and shall be serving as
                             members of, Revlon's Board of Directors, one of
                             whom shall have been appointed as a member to each
                             standing committee of Revlon's Board of Directors,
                             subject to satisfaction of applicable listing
                             standards and other applicable laws, rules and
                             regulations.

                             From the date hereof, Revlon shall not enter into
                             any material transaction pending the appointment of
                             the Fidelity Appointees as set forth above.

                             Mafco Holdings Inc. and its affiliates other than
                             Revlon or any of its subsidiaries (collectively,
                             "M&F") hold $285.77 million aggregate principal
                             amount of Notes (the "Initial M&F Notes" and,
                             together with the Initial Fidelity Notes, the
                             "Initial Notes"). M&F will enter into a Support
                             Agreement with Revlon, whereby it will agree to
                             exchange in the Exchange Offer the Initial M&F
                             Notes, together with any additional Notes acquired
                             by it from the date of the Support Agreement
                             through the closing of the Exchange Offer, in
                             exchange for shares of Revlon Class A common stock,
                             including with respect to accrued and unpaid
                             interest (at the applicable rate) on such tendered
                             Notes.

                             In addition, pursuant to the Support Agreement, M&F
                             will agree to exchange (x) any and all amounts
                             outstanding (including accrued and unpaid interest
                             thereon at the applicable rate), as of the date of
                             the closing of the Exchange Offer, under each of
                             (i) the $100 Million Senior Unsecured Multiple-Draw
                             Term Loan Agreement, dated as of February 5, 2003,
                             between Products Corporation and M&F, as amended,


                                       3




                             (ii) the $65 Million Senior Unsecured Supplemental
                             Line of Credit Agreement, dated as of February 5,
                             2003, between Products Corporation and M&F, as
                             amended (the "M&F $65 Million Line of Credit"), and
                             (iii) the $125 Million 2004 Senior Unsecured
                             Multiple-Draw Term Loan Agreement, dated as of
                             January 28, 2004, between Products Corporation and
                             M&F (the "M&F $125 Million Loan"), each at an
                             exchange ratio of 400 shares of Revlon Class A
                             common stock for each $1,000 of indebtedness
                             outstanding thereunder, and (y) an aggregate of
                             $24.1 million outstanding under certain
                             non-interest bearing subordinated promissory notes
                             payable by Products Corporation, at an exchange
                             ratio of 300 shares of Revlon Class A common stock
                             for each $1,000 of indebtedness outstanding
                             thereunder. This exchange will be consummated
                             simultaneously with the Exchange Offer.

                             In addition, pursuant to the Support Agreement, M&F
                             will agree to (i) exchange all 546 outstanding
                             shares of Series A preferred stock of Revlon, par
                             value $0.01 per share, having an aggregate
                             liquidation preference of $54.6 million, for shares
                             of Revlon Class A common stock at an exchange ratio
                             of 160 shares of Revlon Class A common stock for
                             each $1,000 of liquidation preference outstanding,
                             and (ii) convert all 4,333 outstanding shares of
                             Series B convertible preferred stock of Revlon, par
                             value $0.01 per share, into 433,333 shares of
                             Revlon Class A common stock in accordance with the
                             terms of the certificate of designations for such
                             Series B convertible preferred stock. This exchange
                             and conversion will be consummated simultaneously
                             with the Exchange Offer.

                             In addition, pursuant to the Support Agreement, M&F
                             will vote in favor of, or consent to, the issuance
                             of shares of Revlon Class A common stock in the
                             Exchange Offer and pursuant to the Support
                             Agreements with Fidelity and M&F and the other
                             transactions contemplated by this term sheet and
                             will agree to take all actions reasonably necessary
                             to facilitate or otherwise support the Exchange
                             Offer and the transactions contemplated by this
                             term sheet.


                                       4




       MACANDREWS &
       FORBES EQUITY
       CONTRIBUTION          Promptly following the expiration of the Exchange
                             Offer, M&F agrees to subscribe for additional
                             shares of Revlon Class A common stock at a purchase
                             price of $2.50 per share in an aggregate
                             subscription amount equal to the sum of (x) $150
                             million less the aggregate principal amount of the
                             Additional Tendered Notes (the "M&F Equity
                             Contribution", which amount shall not be less than
                             zero) plus (y) the amount, if any, of cash to be
                             paid by Revlon in exchange for Notes tendered in
                             the Exchange Offer, excluding cash to be paid with
                             respect to accrued interest at the applicable rate
                             (the "M&F Stock Subscription").

                             The "Additional Tendered Notes" are those Notes
                             validly tendered by any party and accepted by
                             Revlon in the Exchange Offer in excess of the
                             aggregate principal amount of the Initial Notes.

       USE OF PROCEEDS       The net cash proceeds received by Revlon as the M&F
                             Equity Contribution, if any, will be contributed to
                             Products Corporation. Revlon will cause Products
                             Corporation to use any such amounts to reduce
                             outstanding indebtedness, other than revolving
                             indebtedness unless there is a corresponding
                             commitment reduction.

                             Any cash received by Revlon as the M&F Stock
                             Subscription will be used for the cash
                             consideration in the Exchange Offer.

II.    PUBLIC RIGHTS
       OFFERING              As soon as reasonably practicable after the
                             consummation of the Exchange Offer, Revlon agrees
                             to consummate a rights offering (the "Public Rights
                             Offering") pursuant to which Revlon will
                             distribute, on a pro rata basis and at no charge,
                             non-transferable rights (the "Public Rights") to
                             each holder of record, as of a date prior to the
                             expiration of the Exchange Offer, of Revlon Class A
                             common stock and the Class B common stock of
                             Revlon, par value $0.01 per share ("Revlon Class B
                             common stock" and, together with the Revlon Class A
                             common stock, the "Common Stock"), to purchase its
                             pro rata number of shares ("Public Rights Shares")
                             of Revlon Class A common stock (the "Public Basic
                             Subscription Privilege") at a price per Public
                             Rights Share equal to $2.50 (the "Public
                             Subscription Price"), such that the aggregate


                                       5



                             number of Public Rights Shares to be offered in the
                             Public Rights Offering multiplied by the Public
                             Subscription Price will equal the Public Offering
                             Amount. The "Public Offering Amount" shall be equal
                             to (A) the sum of (i) the M&F Equity Contribution,
                             if any, and (ii) the M&F Stock Subscription,
                             divided by (B) the M&F Ownership Percentage.

                             The "M&F Ownership Percentage" means the percentage
                             of Common Stock owned by M&F on the record date of
                             the Public Rights Offering.

                             Although M&F will receive Public Rights, it will
                             agree in its Support Agreement not to exercise such
                             Public Rights.

                             Each holder of Public Rights who exercises in full
                             its Public Basic Subscription Privilege will be
                             entitled, on a pro rata basis, to subscribe for
                             additional Public Rights Shares at the Public
                             Subscription Price, to the extent that other
                             holders of Public Rights do not exercise all of
                             their Public Rights in the Public Basic
                             Subscription Privilege; provided that such
                             oversubscription privilege will be limited, in the
                             aggregate, to those Public Rights Shares underlying
                             the Public Rights of holders other than M&F.

       USE OF PROCEEDS       The net cash proceeds received by Revlon as payment
                             for the Public Subscription Price in the Public
                             Rights Offering will be contributed to Products
                             Corporation. Revlon will cause Products Corporation
                             to use any such amounts to reduce outstanding
                             indebtedness, other than revolving indebtedness
                             unless there is a corresponding commitment
                             reduction.

III.   SECOND RIGHTS
       OFFERING              On or prior to December 31, 2004, Revlon agrees to
                             have closed an additional rights offering (the
                             "Rights Offering") pursuant to which Revlon will
                             distribute, on a pro rata basis and at no charge,
                             rights (the "Rights") to each holder of record of
                             the Common Stock, to purchase its pro rata number
                             of shares ("Rights Shares") of Revlon Class A
                             common stock (the "Basic Subscription Privilege")
                             at a price per Rights Share to be determined by the
                             Board of Directors of Revlon at the time of the
                             Rights Offering (the "Subscription Price"), such
                             that the aggregate


                                       6




                             number of Rights Shares to be offered in the Rights
                             Offering multiplied by the Subscription Price will
                             equal the Aggregate Offering Amount. The "Aggregate
                             Offering Amount" shall be equal to the positive
                             excess, if any, of $200 million over the sum of (i)
                             the aggregate principal amount of the Additional
                             Tendered Notes, (ii) the M&F Equity Contribution,
                             if any, and (iii) the aggregate proceeds of the
                             Public Rights Offering (such excess, if any, being
                             the "Aggregate Back-Stop Amount").

                             Each of M&F and Fidelity may exercise their Basic
                             Subscription Privilege and their Over-Subscription
                             Privilege.

                             Each holder of Rights who exercises in full its
                             Basic Subscription Privilege will be entitled, on a
                             pro rata basis, to subscribe for additional Rights
                             Shares at the Subscription Price (the
                             "Over-Subscription Privilege"), to the extent that
                             other holders of Rights do not exercise all of
                             their Rights in the Basic Subscription Privilege.

       MACANDREWS & FORBES
       BACK-STOP             In the event the Rights Offering is not fully
                             subscribed, M&F shall, on or prior to December 31,
                             2004, on the same terms as the Rights Offering,
                             purchase all of the Back-Stop Shares (as such term
                             is defined below).

                             "Back-Stop Shares" shall mean such number of shares
                             of Revlon Class A common stock as equals all of the
                             Rights Shares that are not otherwise subscribed and
                             paid for by the holders of Rights under either
                             their Basic Subscription Privilege or their
                             Over-Subscription Privilege, provided, however,
                             that the maximum number of Back-Stop Shares shall
                             not exceed:

                                  o  (x) the Aggregate Back-Stop Amount

                                  o  divided by (y) the Subscription Price.


                                       7





       USE OF PROCEEDS       The net cash proceeds received by Revlon as payment
                             for the Subscription Price in the Rights Offering
                             will be contributed to Products Corporation. Revlon
                             will cause Products Corporation to use any such
                             amounts to reduce outstanding indebtedness, other
                             than revolving indebtedness unless there is a
                             corresponding commitment reduction.

IV.    ADDITIONAL EQUITY
       OFFERINGS             To the extent that the sum of (i) the aggregate
                             principal amount of the Additional Tendered Notes,
                             (ii) the M&F Equity Contribution, if any, (iii) the
                             aggregate proceeds of the Public Rights Offering,
                             (iv) the aggregate proceeds of the Rights Offering
                             (including the Aggregate Back-Stop Amount) and (v)
                             the aggregate proceeds of any other equity
                             offering(s) consummated after the Exchange Offer
                             and used by Products Corporation to reduce
                             outstanding indebtedness, other than revolving
                             indebtedness unless there is a corresponding
                             commitment reduction, is less than $300 million
                             (such shortfall, if any, the "Aggregate Additional
                             Offering Amount"), Revlon will agree to consummate,
                             on or prior to March 31, 2006, one or more
                             offerings (which may be rights offerings and/or
                             issuances of Revlon Class A common stock in a
                             public offering or private placement or other
                             exempt transactions either for cash or in exchange
                             for outstanding indebtedness of Products
                             Corporation) in order to reduce the outstanding
                             indebtedness of Products Corporation, other than
                             revolving indebtedness unless there is a
                             corresponding commitment reduction, by the
                             Aggregate Additional Offering Amount (the
                             "Additional Offerings").

                             The offering price and terms of any Additional
                             Offerings shall be determined by the Board of
                             Directors of Revlon at the time of the Additional
                             Offerings.

                             In the event that by March 31, 2006 the proceeds
                             (or aggregate principal amount of notes tendered in
                             any exchange) of the Additional Offerings are less
                             than the Aggregate Additional Offering Amount, M&F
                             will agree to purchase shares (the "Aggregate
                             Additional Back-Stop Amount") of Revlon Class A
                             common stock for an amount of cash such that
                             Products Corporation reduces indebtedness, other
                             than



                                       8




                             revolving indebtedness unless there is a
                             corresponding commitment reduction, in an aggregate
                             principal amount equal to the Aggregate Additional
                             Offering Amount.

                             M&F may satisfy its obligations by making an
                             investment in Revlon Class A common stock in an
                             amount equal to the Aggregate Additional Back-Stop
                             Amount pursuant to any transaction approved by
                             Revlon's Board of Directors, which may include a
                             rights offering.

       USE OF PROCEEDS       The net cash proceeds received by Revlon in the
                             Additional Offerings (including the Aggregate
                             Additional Back-Stop Amount) will be contributed to
                             Products Corporation. Revlon will cause Products
                             Corporation to use any such amounts to reduce
                             outstanding indebtedness, other than revolving
                             indebtedness unless there is a corresponding
                             commitment reduction.

       AMENDMENTS, WAIVERS   The terms will not be amended or waived without the
                             written consent of each of Fidelity, M&F and
                             Revlon.

V.     CORPORATE GOVERNANCE  Revlon and Fidelity shall enter into a
                             shareholders agreement pursuant to which the
                             parties will agree that:

                                  o   Revlon will maintain a majority of
                                      Independent Directors on its Board of
                                      Directors. "Independent Directors" shall
                                      be those directors who satisfy the
                                      "independence" criteria set forth in the
                                      New York Stock Exchange ("NYSE") listing
                                      rules; provided, however, that any
                                      Fidelity Appointees shall be deemed to be
                                      Independent Directors for purposes of the
                                      shareholders agreement;



                                       9



                                  o   Revlon shall establish within 30 days
                                      after the consummation of the Exchange
                                      Offer and maintain a Nominating and
                                      Corporate Governance Committee of the
                                      Board of Directors;

                                  o   Revlon shall not conduct any business or
                                      enter into any transaction or series of
                                      similar transactions with any affiliate of
                                      Revlon (other than Revlon's subsidiaries)
                                      or a legal or beneficial owner of 10% or
                                      more of the voting power of the voting
                                      stock of Revlon or an affiliate of such
                                      owner (other than any transaction (i)
                                      contemplated herein or pursuant to
                                      agreements or arrangements entered into
                                      prior to the date hereof and disclosed to
                                      Fidelity or (ii) specifically permitted by
                                      the indentures pursuant to which the Notes
                                      were issued) unless: (a) with respect to a
                                      transaction or series of related
                                      transactions, other than the purchase or
                                      sale of inventory in the ordinary course
                                      of business, involving aggregate payments
                                      or other consideration in excess of $5.0
                                      million, such transaction or series of
                                      related transactions has been approved by
                                      all the Independent Directors of the Board
                                      of Directors of Revlon, and (b) with
                                      respect to a transaction or series of
                                      related transactions, other than the
                                      purchase or sale of inventory in the
                                      ordinary course of business, involving
                                      aggregate payments or other consideration
                                      in



                                       10



                                      excess of $20.0 million, such transaction
                                      or series of related transactions has been
                                      determined, in the written opinion of a
                                      nationally recognized, investment banking
                                      firm, to be fair, from a financial point
                                      of view, to Revlon.

                             The shareholders agreement shall terminate at such
                             time as Fidelity ceases to hold at least 5% of the
                             outstanding voting stock of Revlon.

                             Without the consent of Fidelity, Revlon, Inc. will
                             not permit Products Corporation to have outstanding
                             aggregate borrowings under the M&F $125 Million
                             Loan and the M&F $65 Million Line of Credit at any
                             time in excess of (i) $190 million minus (ii) the
                             principal amount of borrowings under the M&F $125
                             Million Loan and the M&F $65 Million Line of Credit
                             exchanged for Revlon Class A common stock in the
                             Exchange Offer minus (iii) the original commitment
                             amount of the Additional Credit Facility.

VI.    ADDITIONAL CREDIT
       FACILITY              UBS or a lender under Products Corporation's bank
                             credit agreement shall provide $65 million of
                             additional liquidity to Products Corporation by
                             becoming part of Products Corporation's bank credit
                             agreement or increasing such lender's commitment
                             thereunder, as the case may be.

VII.   PRESS RELEASE         The text of any press release describing the
                             Exchange Offers or other transactions contemplated
                             by this Term Sheet shall be reasonably satisfactory
                             to Fidelity, except as required by applicable law.


                                       11








February 20, 2004


Fidelity Management & Research Co.
c/o Fidelity Investments
82 Devonshire Street E31C
Boston, Massachusetts  02109
Attention: Nate Van Duzer
Assistant General Counsel
Facsimile: (617) 476-5174
email: Nate.VanDuzer@FMR.COM

Ladies and Gentlemen:

         Reference is made to that certain exchange support agreement dated as
of February 11, 2004 ("Support Agreement") by and between Revlon, Inc. and
Fidelity Management & Research Co. Capitalized terms used herein and not defined
shall have the meaning ascribed to such terms in the Support Agreement.

         Exhibit A of the Support Agreement is hereby amended by deleting it in
its entirety and substituting the attached Exhibit A in lieu thereof. As
modified hereby, the Support Agreement and its terms and conditions are hereby
ratified and confirmed for all purposes and in all respects.


                                   Very truly yours,

                                   REVLON, INC.


                                   By: /s/ Robert K. Kretzman
                                      ------------------------------
                                   Name:  Robert K. Kretzman
                                   Title: Executive Vice President, General
                                          Counsel and Chief Legal Officer

                                   ACKNOWLEDGED AND AGREED:

                                   Fidelity Management & Research Co.

                                   /s/ Thomas Soviero
                                   -----------------------------------
                                   Authorized Signature

                                   Thomas Soviero, Portfolio Manager
                                   -----------------------------------
                                   (Type or Print Name and Title of
                                   Authorized Signatory)

                                   ACKNOWLEDGED AND AGREED:

                                   Mafco Holdings Inc.

                                   /s/ Barry F. Schwartz
                                   -----------------------------------
                                   Authorized Signature

                                   Barry F. Schwartz, Executive Vice President
                                   and General Counsel
                                   -----------------------------------
                                   (Type or Print Name and Title of
                                   Authorized Signatory)




                                       2





                                                                       EXHIBIT A


                                    TERMS OF
                         EXCHANGE OFFER FOR ANY AND ALL


I.     EXCHANGE OFFER        Revlon, Inc. ("Revlon") agrees, in reliance on the
                             exemption from the registration requirements of the
                             Securities Act of 1933, as amended (the "Securities
                             Act"), provided by Section 3(a)(9) thereof, to
                             conduct an exchange offer (the "Exchange Offer"),
                             pursuant to which Revlon will offer holders of
                             certain series of notes issued by its wholly owned
                             subsidiary, Revlon Consumer Products Corporation
                             ("Products Corporation"), and guaranteed by Revlon,
                             the option to receive (i) shares of Class A common
                             stock of Revlon, par value $0.01 per share ("Revlon
                             Class A common stock"), or (ii) cash, subject to
                             proration as described below, in exchange for their
                             notes and guaranties.

                             As described below, Fidelity and M&F (as such terms
                             are defined below) agree to exchange notes and
                             guaranties thereof and, in the case of M&F, certain
                             other debt obligations of Products Corporation and
                             preferred stock of Revlon for shares of Revlon
                             Class A common stock.

       EXCHANGE OFFER
       CONSIDERATION         For each $1,000 principal amount of notes tendered
                             in the Exchange Offer, holders of Products
                             Corporation's 8 1/8% Senior Notes due 2006 (the "8
                             1/8% Senior Notes") and 9% Senior Notes due 2006
                             (the "9% Senior Notes") (together, the "Senior
                             Notes") may elect to receive:

                                  o   400 shares of Revlon Class A common stock;
                                      or

                                  o   $830, in the case of the 8 1/8% Senior
                                      Notes, in cash; or

                                  o   $800, in the case of the 9% Senior Notes,
                                      in cash;

                                  o   plus, in each case, accrued and unpaid
                                      interest, which will be paid in Revlon
                                      Class A common stock or cash at the option
                                      of the holder





                                      (without regard to whether such holder has
                                      elected to receive Revlon Class A common
                                      stock or cash in exchange for its Notes).

                             For each $1,000 principal amount of notes tendered
                             in the Exchange Offer, holders of Products
                             Corporation's 8 5/8% Senior Subordinated Notes due
                             2008 (the "Subordinated Notes" and, together with
                             the Senior Notes, the "Notes") may elect to
                             receive:

                                  o   300 shares of Revlon Class A common stock;
                                      or

                                  o   $620 in cash;

                                  o   plus, in each case, accrued and unpaid
                                      interest, which will be paid in Revlon
                                      Class A common stock or cash at the option
                                      of the holder (without regard to whether
                                      such holder has elected to receive Revlon
                                      Class A common stock or cash in exchange
                                      for its Notes).

                             Notwithstanding the foregoing, Fidelity, with
                             respect to the Initial Fidelity Notes (as such term
                             is defined below), and M&F agree to receive Revlon
                             Class A common stock in exchange for the principal
                             amount of Notes tendered and M&F agrees to receive
                             Revlon Class A common stock with respect to accrued
                             and unpaid interest, in each case as described
                             below in the section entitled "Support Agreements."

       PRORATION             The maximum aggregate principal amount of Notes
                             that may be tendered for cash (the "Cash Exchange
                             Amount") in the Exchange Offer will be limited to
                             $150 million, which amount will be reduced by the
                             aggregate principal amount of Additional Tendered
                             Notes (as such term is defined below) tendered and
                             exchanged for Revlon Class A common stock. In the
                             event that holders of Notes with an aggregate
                             principal amount in excess of the Cash Exchange
                             Amount elect to receive cash, the cash
                             consideration will be apportioned pro rata first,
                             among the tendering holders of Subordinated Notes
                             that elected to receive cash consideration and
                             then, to the extent that any portion of the Cash
                             Exchange Amount has not been allocated, pro rata
                             among the tendering holders of Senior Notes


                                       2



                             that elected to receive cash consideration.

                             Holders that have elected to receive cash
                             consideration may further elect, in the event that
                             they are subject to proration, to have the portion
                             of their tendered Notes for which they will not
                             receive cash returned to them. If they do not make
                             such election, holders will receive Revlon Class A
                             common stock for the portion of their tendered
                             Notes for which they will not receive cash.

       WITHDRAWAL RIGHTS     None.

       SUPPORT AGREEMENTS    Fidelity Management & Research Co. and its
                             affiliates and consolidated funds, (collectively,
                             "Fidelity") hold $155.06 million aggregate
                             principal amount of Notes (the "Initial Fidelity
                             Notes"). Fidelity will enter into a Support
                             Agreement with Revlon, whereby it will agree to
                             exchange the Initial Fidelity Notes in the Exchange
                             Offer, for shares of Revlon Class A common stock.
                             Fidelity may elect to receive either cash or Revlon
                             Class A common stock in exchange for accrued and
                             unpaid interest (at the applicable rate) on such
                             tendered Notes.

                             As a condition to its exchange of the Initial
                             Fidelity Notes in the Exchange Offer, two directors
                             nominated by Fidelity (each, a "Fidelity Appointee"
                             and, together, the "Fidelity Appointees") shall
                             have been appointed to, and shall be serving as
                             members of, Revlon's Board of Directors, one of
                             whom shall have been appointed as a member to each
                             standing committee of Revlon's Board of Directors,
                             subject to satisfaction of applicable listing
                             standards and other applicable laws, rules and
                             regulations.

                             From the date hereof, Revlon shall not enter into
                             any material transactions pending the appointment
                             of the Fidelity Appointees as set forth above.

                             Mafco Holdings Inc. and its affiliates other than
                             Revlon or any of its subsidiaries (collectively,
                             "M&F") hold $285.77 million aggregate principal
                             amount of Notes (the "Initial M&F Notes" and,
                             together with the Initial Fidelity Notes, the
                             "Initial Notes"). M&F will enter into a Support
                             Agreement with Revlon, whereby it will agree to
                             exchange in the Exchange Offer the Initial M&F
                             Notes, together with any additional Notes acquired
                             by it from the date of the Support Agreement
                             through the closing of the Exchange Offer, in
                             exchange for shares of Revlon Class A common stock,
                             including with respect to accrued and unpaid
                             interest (at the applicable rate) on such tendered
                             Notes.

                             In addition, pursuant to the Support Agreement, M&F
                             will agree to exchange (x) any and all amounts
                             outstanding (including accrued and unpaid interest
                             thereon at the applicable rate), as of the date of
                             the closing of the Exchange Offer, under each of
                             (i) the $100 Million Senior Unsecured Multiple-Draw
                             Term Loan Agreement, dated as of February 5, 2003,
                             between Products Corporation and M&F, as amended,


                                       3




                             (ii) the $65 Million Senior Unsecured Supplemental
                             Line of Credit Agreement, dated as of February 5,
                             2003, between Products Corporation and M&F, as
                             amended (the "M&F $65 Million Line of Credit"), and
                             (iii) the $125 Million 2004 Senior Unsecured
                             Multiple-Draw Term Loan Agreement, dated as of
                             January 28, 2004, between Products Corporation and
                             M&F (the "M&F $125 Million Loan"), each at an
                             exchange ratio of 400 shares of Revlon Class A
                             common stock for each $1,000 of indebtedness
                             outstanding thereunder, and (y) an aggregate of
                             $24.1 million outstanding under certain
                             non-interest bearing subordinated promissory notes
                             payable by Products Corporation, at an exchange
                             ratio of 300 shares of Revlon Class A common stock
                             for each $1,000 of indebtedness outstanding
                             thereunder. This exchange will be consummated
                             simultaneously with the Exchange Offer.

                             In addition, pursuant to the Support Agreement, M&F
                             will agree to (i) exchange all 546 outstanding
                             shares of Series A preferred stock of Revlon, par
                             value $0.01 per share, having an aggregate
                             liquidation preference of $54.6 million, for shares
                             of Revlon Class A common stock at an exchange ratio
                             of 160 shares of Revlon Class A common stock for
                             each $1,000 of liquidation preference outstanding,
                             and (ii) convert all 4,333 outstanding shares of
                             Series B convertible preferred stock of Revlon, par
                             value $0.01 per share, into 433,333 shares of
                             Revlon Class A common stock in accordance with the
                             terms of the certificate of designations for such
                             Series B convertible preferred stock. This exchange
                             and conversion will be consummated simultaneously
                             with the Exchange Offer.

                             In addition, pursuant to the Support Agreement, M&F
                             will vote in favor of, or consent to, the issuance
                             of shares of Revlon Class A common stock in the
                             Exchange Offer and pursuant to the Support
                             Agreements with Fidelity and M&F and the other
                             transactions contemplated by this term sheet and
                             will agree to take all actions reasonably necessary
                             to facilitate or otherwise support the Exchange
                             Offer and the transactions contemplated by this
                             term sheet.


                                       4




       MACANDREWS &
       FORBES EQUITY
       CONTRIBUTION          Promptly following the expiration of the Exchange
                             Offer, M&F agrees to subscribe for additional
                             shares of Revlon Class A common stock at a purchase
                             price of $2.50 per share in an aggregate
                             subscription amount equal to the sum of (x) $150
                             million less the aggregate principal amount of the
                             Additional Tendered Notes (the "M&F Equity
                             Contribution", which amount shall not be less than
                             zero) plus (y) the amount, if any, of cash to be
                             paid by Revlon in exchange for Notes tendered in
                             the Exchange Offer, excluding cash to be paid with
                             respect to accrued interest at the applicable rate
                             (the "M&F Stock Subscription").

                             The "Additional Tendered Notes" are those Notes
                             validly tendered by any party and accepted by
                             Revlon in the Exchange Offer in excess of the
                             aggregate principal amount of the Initial Notes.

           USE OF PROCEEDS   The net cash proceeds received by Revlon as the M&F
                             Equity Contribution, if any, will be contributed to
                             Products Corporation. Revlon will cause Products
                             Corporation to use any such amounts to reduce
                             outstanding indebtedness, other than revolving
                             indebtedness unless there is a corresponding
                             commitment reduction.

                             Any cash received by Revlon as the M&F Stock
                             Subscription will be used for the cash
                             consideration in the Exchange Offer.

II.    PUBLIC RIGHTS
       OFFERING              As soon as reasonably practicable after the
                             consummation of the Exchange Offer, Revlon agrees
                             to consummate a rights offering (the "Public Rights
                             Offering") pursuant to which Revlon will
                             distribute, on a pro rata basis and at no charge,
                             non-transferable rights (the "Public Rights") to
                             each holder of record, as of a date prior to the
                             expiration of the Exchange Offer, of Revlon Class A
                             common stock and the Class B common stock of
                             Revlon, par value $0.01 per share ("Revlon Class B
                             common stock" and, together with the Revlon Class A
                             common stock, the "Common Stock"), to purchase its
                             pro rata number of shares ("Public Rights Shares")
                             of Revlon Class A common stock (the "Public Basic
                             Subscription Privilege") at a price per Public
                             Rights Share equal to $2.50 (the "Public
                             Subscription Price"), such that the aggregate


                                       5



                             number of Public Rights Shares to be offered in the
                             Public Rights Offering multiplied by the Public
                             Subscription Price will equal the Public Offering
                             Amount. The "Public Offering Amount" shall be equal
                             to (A) the sum of (i) the M&F Equity Contribution,
                             if any, and (ii) the M&F Stock Subscription,
                             divided by (B) the M&F Ownership Percentage.

                             The "M&F Ownership Percentage" means the percentage
                             of Common Stock owned by M&F on the record date of
                             the Public Rights Offering.

                             Although M&F will receive Public Rights, it will
                             agree in its Support Agreement not to exercise such
                             Public Rights.

                             Each holder of Public Rights who exercises in full
                             its Public Basic Subscription Privilege will be
                             entitled, on a pro rata basis, to subscribe for
                             additional Public Rights Shares at the Public
                             Subscription Price, to the extent that other
                             holders of Public Rights do not exercise all of
                             their Public Rights in the Public Basic
                             Subscription Privilege; provided that such
                             oversubscription privilege will be limited, in the
                             aggregate, to those Public Rights Shares underlying
                             the Public Rights of holders other than M&F.

       USE OF PROCEEDS       The net cash proceeds received by Revlon as payment
                             for the Public Subscription Price in the Public
                             Rights Offering will be contributed to Products
                             Corporation. Revlon will cause Products Corporation
                             to use any such amounts to reduce outstanding
                             indebtedness, other than revolving indebtedness
                             unless there is a corresponding commitment
                             reduction.

III.   SECOND RIGHTS
       OFFERING              On or prior to December 31, 2004, Revlon agrees to
                             have closed an additional rights offering (the
                             "Rights Offering") pursuant to which Revlon will
                             distribute, on a pro rata basis and at no charge,
                             rights (the "Rights") to each holder of record of
                             the Common Stock, to purchase its pro rata number
                             of shares ("Rights Shares") of Revlon Class A
                             common stock (the "Basic Subscription Privilege")
                             at a price per Rights Share to be determined by the
                             Board of Directors of Revlon at the time of the
                             Rights Offering (the "Subscription Price"), such
                             that the aggregate


                                       6




                             number of Rights Shares to be offered in the Rights
                             Offering multiplied by the Subscription Price will
                             equal the Aggregate Offering Amount. The "Aggregate
                             Offering Amount" shall be equal to the positive
                             excess, if any, of $200 million over the sum of (i)
                             the aggregate principal amount of the Additional
                             Tendered Notes, (ii) the M&F Equity Contribution,
                             if any, and (iii) the aggregate proceeds of the
                             Public Rights Offering (such excess, if any, being
                             the "Aggregate Back-Stop Amount").

                             Each of M&F and Fidelity may exercise their Basic
                             Subscription Privilege and their Over-Subscription
                             Privilege.

                             Each holder of Rights who exercises in full its
                             Basic Subscription Privilege will be entitled, on a
                             pro rata basis, to subscribe for additional Rights
                             Shares at the Subscription Price (the
                             "Over-Subscription Privilege"), to the extent that
                             other holders of Rights do not exercise all of
                             their Rights in the Basic Subscription Privilege.

       MACANDREWS & FORBES
       BACK-STOP             In the event the Rights Offering is not fully
                             subscribed, M&F shall, on or prior to December 31,
                             2004, on the same terms as the Rights Offering,
                             purchase all of the Back-Stop Shares (as such term
                             is defined below).

                             "Back-Stop Shares" shall mean such number of shares
                             of Revlon Class A common stock as equals all of the
                             Rights Shares that are not otherwise subscribed and
                             paid for by the holders of Rights under either
                             their Basic Subscription Privilege or their
                             Over-Subscription Privilege, provided, however,
                             that the maximum number of Back-Stop Shares shall
                             not exceed:

                                  o  (x) the Aggregate Back-Stop Amount

                                  o  divided by (y) the Subscription Price.


                                       7





       USE OF PROCEEDS       The net cash proceeds received by Revlon as payment
                             for the Subscription Price in the Rights Offering
                             will be contributed to Products Corporation. Revlon
                             will cause Products Corporation to use any such
                             amounts to reduce outstanding indebtedness, other
                             than revolving indebtedness unless there is a
                             corresponding commitment reduction.

IV.    ADDITIONAL EQUITY
       OFFERINGS             To the extent that the sum of (i) the aggregate
                             principal amount of the Additional Tendered Notes,
                             (ii) the M&F Equity Contribution, if any, (iii) the
                             aggregate proceeds of the Public Rights Offering,
                             (iv) the aggregate proceeds of the Rights Offering
                             (including the Aggregate Back-Stop Amount) and (v)
                             the aggregate proceeds of any other equity
                             offering(s) consummated after the Exchange Offer
                             and used by Products Corporation to reduce
                             outstanding indebtedness, other than revolving
                             indebtedness unless there is a corresponding
                             commitment reduction, is less than $300 million
                             (such shortfall, if any, the "Aggregate Additional
                             Offering Amount"), Revlon will agree to consummate,
                             on or prior to March 31, 2006, one or more
                             offerings (which may be rights offerings and/or
                             issuances of Revlon Class A common stock in a
                             public offering or private placement or other
                             exempt transactions either for cash or in exchange
                             for outstanding indebtedness of Products
                             Corporation) in order to reduce the outstanding
                             indebtedness of Products Corporation, other than
                             revolving indebtedness unless there is a
                             corresponding commitment reduction, by the
                             Aggregate Additional Offering Amount (the
                             "Additional Offerings").

                             The offering price and terms of any Additional
                             Offerings shall be determined by the Board of
                             Directors of Revlon at the time of the Additional
                             Offerings.

                             In the event that by March 31, 2006 the proceeds
                             (or aggregate principal amount of notes tendered in
                             any exchange) of the Additional Offerings are less
                             than the Aggregate Additional Offering Amount, M&F
                             will agree to purchase shares (the "Aggregate
                             Additional Back-Stop Amount") of Revlon Class A
                             common stock for an amount of cash such that
                             Products Corporation reduces indebtedness, other
                             than


                                       8




                             revolving indebtedness unless there is a
                             corresponding commitment reduction, in an aggregate
                             principal amount equal to the Aggregate Additional
                             Offering Amount.

                             M&F may satisfy its obligations by making an
                             investment in Revlon Class A common stock in an
                             amount equal to the Aggregate Additional Back-Stop
                             Amount pursuant to any transaction approved by
                             Revlon's Board of Directors, which may include a
                             rights offering.

       USE OF PROCEEDS       The net cash proceeds received by Revlon in the
                             Additional Offerings (including the Aggregate
                             Additional Back-Stop Amount) will be contributed to
                             Products Corporation. Revlon will cause Products
                             Corporation to use any such amounts to reduce
                             outstanding indebtedness, other than revolving
                             indebtedness unless there is a corresponding
                             commitment reduction.

       AMENDMENTS, WAIVERS   The terms will not be amended or waived without the
                             written consent of each of Fidelity, M&F and
                             Revlon.

V.     CORPORATE GOVERNANCE  Revlon and Fidelity shall enter into a
                             shareholders agreement pursuant to which the
                             parties will agree that:

                                  o   Revlon will maintain a majority of
                                      Independent Directors on its Board of
                                      Directors. "Independent Directors" shall
                                      be those directors who satisfy the
                                      "independence" criteria set forth in the
                                      New York Stock Exchange ("NYSE") listing
                                      rules; provided, however, that any
                                      Fidelity Appointees shall be deemed to be
                                      Independent Directors for purposes of the
                                      shareholders agreement;



                                       9



                                  o   Revlon shall establish within 30 days
                                      after the consummation of the Exchange
                                      Offer and maintain a Nominating and
                                      Corporate Governance Committee of the
                                      Board of Directors;

                                  o   Revlon shall not conduct any business or
                                      enter into any transaction or series of
                                      similar transactions with any affiliate of
                                      Revlon (other than Revlon's subsidiaries)
                                      or a legal or beneficial owner of 10% or
                                      more of the voting power of the voting
                                      stock of Revlon or an affiliate of such
                                      owner (other than any transaction (i)
                                      contemplated herein or pursuant to
                                      agreements or arrangements entered into
                                      prior to the date hereof and disclosed to
                                      Fidelity or (ii) specifically permitted by
                                      the indentures pursuant to which the Notes
                                      were issued) unless: (a) with respect to a
                                      transaction or series of related
                                      transactions, other than the purchase or
                                      sale of inventory in the ordinary course
                                      of business, involving aggregate payments
                                      or other consideration in excess of $5.0
                                      million, such transaction or series of
                                      related transactions has been approved by
                                      all the Independent Directors of the Board
                                      of Directors of Revlon, and (b) with
                                      respect to a transaction or series of
                                      related transactions, other than the
                                      purchase or sale of inventory in the
                                      ordinary course of business, involving
                                      aggregate payments or other consideration
                                      in


                                       10



                                      excess of $20.0 million, such transaction
                                      or series of related transactions has been
                                      determined, in the written opinion of a
                                      nationally recognized, investment banking
                                      firm, to be fair, from a financial point
                                      of view, to Revlon.

                             The shareholders agreement shall terminate at such
                             time as Fidelity ceases to hold at least 5% of the
                             outstanding voting stock of Revlon.

                             Without the consent of Fidelity, Revlon, Inc. will
                             not permit Products Corporation to have outstanding
                             aggregate borrowings under the M&F $125 Million
                             Loan and the M&F $65 Million Line of Credit at any
                             time in excess of (i) $190 million minus (ii) the
                             principal amount of borrowings under the M&F $125
                             Million Loan and the M&F $65 Million Line of Credit
                             exchanged for Revlon Class A common stock in the
                             Exchange Offer minus (iii) the original commitment
                             amount of the Additional Credit Facility.

VI.    ADDITIONAL CREDIT
       FACILITY              UBS or a lender under Products Corporation's bank
                             credit agreement shall provide $65 million of
                             additional liquidity to Products Corporation by
                             becoming part of Products Corporation's bank credit
                             agreement or increasing such lender's commitment
                             thereunder, as the case may be.

VII.   PRESS RELEASE         The text of any press release describing the
                             Exchange Offers or other transactions contemplated
                             by this Term Sheet shall be reasonably satisfactory
                             to Fidelity, except as required by applicable law.


                                       11









                                                                   EXHIBIT 10.29

                             STOCKHOLDERS AGREEMENT


         THIS STOCKHOLDERS AGREEMENT (this "Agreement") is made as of this 20th
day of February, 2004, by and between Revlon, Inc., a Delaware corporation (the
"Company"), and Fidelity Management & Research Co., a Delaware corporation
("Fidelity").

                              W I T N E S S E T H:

         WHEREAS, on February 11, 2004, the Company's Board of Directors (the
"Board of Directors") approved the Company's entering into exchange offers (the
"Exchange Offers") and related transactions, as more fully described in the
Fidelity Support Agreement (as defined below) and the term sheet attached as
Exhibit A to the Fidelity Support Agreement (the "Term Sheet"), in order to
reduce the indebtedness of Revlon Consumer Products Corporation, the Company's
wholly-owned subsidiary ("Products Corporation"), by issuing shares of the
Company's Class A common stock, with a par value of $0.01 per share ("Class A
Common Stock"), in exchange for or upon conversion of, as applicable, certain
outstanding indebtedness of Products Corporation, and the Company's Series A and
Series B preferred stock;

         WHEREAS, on February 11, 2004, the Company and Fidelity entered into a
support agreement (as amended, the "Fidelity Support Agreement") pursuant to
which Fidelity agreed to tender into the Exchange Offers all of the Initial
Fidelity Notes (as defined in the Fidelity Support Agreement) held by it and its
affiliates or consolidated funds in exchange for shares of Class A Common Stock,
with any accrued and unpaid interest on such Exchange Notes exchangeable for, at
the option of Fidelity, shares of Class A Common Stock or cash; and




         WHEREAS, pursuant to the terms and provisions of the Fidelity Support
Agreement, the parties desire to enter into this Agreement to memorialize
certain agreements between Fidelity and the Company.

         NOW, THEREFORE, in consideration of the mutual covenants herein
contained and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the Company and Fidelity do hereby
agree as follows:


                                      -2-


          1.1 Committees. Within 30 days of the date of the consummation of the
Exchange Offers, the Company shall, as authorized by Article IV of its By-laws,
establish and maintain a nominating and corporate governance committee in
accordance with the New York Stock Exchange Listed Company Manual (the "NYSE
Listed Company Manual").

          1.2 Independent Directors. Following the consummation of the Exchange
Offers, the Company shall maintain a majority of independent directors (each an
"Independent Director") on its Board of Directors, each of whom meets the
"independence" criteria as set forth in Section 303A.02 of the NYSE Listed
Company Manual; provided, however, that for purposes of this Agreement any
Fidelity Appointee (as defined in the Term Sheet) shall be deemed an Independent
Director without regard to such criteria.

                                      -3-



        2. RELATED PARTY TRANSACTIONS.

           2.1 Transactions with Affiliates. Immediately following the
consummation of the Exchange Offers, the Company shall not conduct any business
or enter into any transactions or series of related transactions with (i) any
affiliate (other than the Company's Subsidiaries) or (ii) a legal or beneficial
owner of 10% or more of the voting power of the Voting Stock or an affiliate of
such owner (other than the Company's Subsidiaries), other than any transaction
(A) contemplated by the Fidelity Support Agreement or pursuant to agreements or
arrangements entered into prior to the date of the Fidelity Support Agreement
and disclosed to Fidelity, (B) described in the Company's proxy statement or
other periodic public filings with the Securities and Exchange Commission on or
prior to the date hereof, or (C) specifically permitted by Section 4.08 of each
of the indentures of Products Corporation, as supplemented, amended or otherwise
modified from time to time, pursuant to which the Exchange Notes were issued and
are governed (the "Indentures") (for purposes of this Section 2.1 only, any
reference to Products Corporation in Section 4.08 of the Indentures, with
respect to transactions with affiliates, shall refer to the Company) unless, (y)
with respect to a transaction or series of related transactions, other than the
purchase or sale of inventory in the ordinary course of business, involving
aggregate payments or other consideration in excess of $5.0 million, such
transaction or series of related transactions has been approved by all of the
Independent Directors of the Board of Directors, and (z) with respect to a
transaction or series of related transactions, other than the purchase or sale
of inventory in the ordinary course of business, involving aggregate payments or
other consideration in excess of $20.0 million, such transaction or series of
related transactions has been determined, in the written opinion of a nationally
recognized, investment banking firm, to be fair, from a financial point of view,
to the Company.

        As used in this Agreement the term Subsidiary shall mean any
corporation, limited liability company or other person of which shares of stock
or other ownership interests having a majority of the general voting power in
electing the board of directors thereof or other persons performing a similar
function are, at the time of which any determination is being made, owned by the
Company either directly or through its Subsidiaries and any partnership in which
the Company or any Subsidiary is a general partner.

                                      -4-


     3. REPRESENTATIONS AND WARRANTIES. The parties represent and warrant to
each other with respect to themselves as of the date hereof as follows:

        3.1 Organization. Such party (a) is duly organized, validly existing
and in good standing under the laws of the State of Delaware and (b) has all
corporate power and authority to consummate the transactions contemplated by
this Agreement.

        3.2 Due Authorization. Such party has the requisite corporate power and
authority to enter into, execute and deliver this Agreement and to perform its
obligations hereunder, and has taken all necessary corporate action, required
for the due authorization, execution, delivery and performance by it of this
Agreement.

        3.3 Due Execution; Enforceability. This Agreement has been duly and
validly executed and delivered by such party and constitutes its valid and
binding obligation, enforceable against it in accordance with its terms, subject
to applicable bankruptcy, insolvency, fraudulent conveyance, reorganization,
moratorium and similar laws affecting creditors' rights and remedies generally
and subject, as to enforceability, to general principles of equity, including
principles of commercial reasonableness, good faith and fair dealing (regardless
of whether enforcement is sought in a proceeding at law or in equity).

        3.4 No Conflicts. The execution, delivery and performance of this
Agreement and the consummation of the transactions contemplated hereunder by
such party will not (a) conflict with or result in any breach of any provision
of such party's certificate of incorporation, or by-laws, (b) conflict with or
result in the breach of the terms, conditions or provisions of or constitute a
default (or an event which with notice or lapse of time or both would become a
default) under, or give rise to any right of termination, acceleration or
cancellation under, any material agreement, lease, mortgage, license, indenture,
instrument or other contract to which it is a party or by which any of its
properties or assets are bound, or (c) result in a violation of any law, rule,
regulation, order, judgment or decree (including, without limitation, federal
and state securities laws and regulations) applicable to it or by which any of
its properties or assets are bound or affected, except in the case of clauses
(b) or (c), where such conflicts or violations would not prevent or materially
delay its ability to consummate the transactions contemplated by this Agreement.

     4. MISCELLANEOUS.

        4.1 Termination. Unless provisions of this Agreement are earlier
terminated pursuant to their terms or as agreed to by the parties hereto, this
Agreement shall terminate and shall be of no further force or effect (x) from
and after the consummation of the Exchange Offers, at such time as Fidelity
ceases to be a beneficial owner of at least 5% of the Company's outstanding
Voting Stock, or (y) June 30, 2004, in the event that the Exchange Offers have
not been consummated by such time.

        4.2 Limitation on Borrowings in Fidelity Support Agreement. Fidelity and
the Company agree that, notwithstanding anything to the contrary in the Fidelity
Support Agreement,

                                      -5-


the Borrowing Limitation (as defined in the Fidelity Support Agreement) shall
survive the termination of the Fidelity Support Agreement and shall terminate
upon termination of this Agreement.

        4.3 Titles. The titles of the sections of this Agreement are for
convenience of reference only and are not to be considered in construing this
Agreement.

        4.4 Counterparts. This Agreement may be executed in two or more
counterparts, which may be by facsimile, each of which shall be an original, but
all of which together shall constitute one instrument.

        4.5 Governing Law; Jurisdiction. This Agreement shall be governed by and
construed and enforced in accordance with the laws of the State of Delaware
(without regard to its laws relating to conflicts of laws). The parties hereto
irrevocably and unconditionally consent to submit to the exclusive jurisdiction
of the Court of Chancery of the State of Delaware in and for New Castle County
(or, if such court lacks jurisdiction, any other court of the State of Delaware)
and/or the courts of the United States of America located in the State of
Delaware for any actions, suits or proceedings out of or relating to this
Agreement and the transactions contemplated hereby. The parties hereto
irrevocably waive, to the fullest extent permitted by law, any objection which
he may have now or hereafter to the laying of the venue of any such proceeding
brought in such a court and any claim that any such proceeding brought in such a
court has been brought in an inconvenient forum. EACH OF THE PARTIES HERETO
HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL
PROCEEDING ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS
CONTEMPLATED HEREBY.

        4.6 Entire Agreement; Amendment. This Agreement and the Fidelity Support
Agreement constitute the full and entire understanding and agreement between the
parties with regard to the subject matter hereof. This Agreement and the
Fidelity Support Agreement supersede all prior agreements and understandings
between the parties with respect to such subject matter but do not supersede any
existing confidentiality agreements between the parties hereto. Neither this
Agreement nor any term hereof may be amended, waived, discharged or terminated,
except by the written consent of the parties hereto.

        4.7 Notices. All notices, requests and other communications hereunder
must be in writing and will be deemed to have been duly given only if (i)
delivered personally, (ii) by facsimile transmission, (iii) mailed (first class
postage prepaid) or (iv) emailed to the parties at the following addresses,
facsimile numbers or email addresses:

        If to the Company:

                 Revlon, Inc.
                 237 Park Avenue
                 New York, NY
                 Attention:  Robert K. Kretzman

                                      -6-


                 Executive Vice President and Chief Legal Officer
                 Facsimile: 212-527-5693
                 Email:  robert.kretzman@revlon.com

        With one copy (which shall not constitute notice) to:

                 Skadden, Arps, Slate, Meagher & Flom LLP
                 Four Times Square
                 New York, New York 10036
                 Attention: J. Gregory Milmoe
                 Facsimile: 212-735-2000
                 email: jmilmoe@skadden.com

        If to Fidelity:

                 Fidelity Management & Research Co.
                 c/o Fidelity Investments
                 82 Devonshire Street E31C
                 Boston, MA  02109
                 Attention:  Nate Van Duzer
                 Assistant General Counsel
                 Facsimile: (617) 476-5174

                                      -7-


        With one copy (which shall not constitute notice) to:

                 Kramer Levin Naftalis & Frankel LLP
                 919 Third Avenue
                 New York, N.Y. 10022
                 Attention: Mitchell Seider
                 Facsimile: (212) 715-7582
                 Email:  mseider@kramerlevin.com

or at such other address as the parties shall have furnished to each other in
writing:

        4.8 No Third Party Beneficiary. This Agreement is made solely and
specifically among and for the benefit of the parties hereto, and their
respective successors and assigns and no other person will have any rights,
interest or claims hereunder or be entitled to any benefits under or on account
of this Agreement as a third party beneficiary or otherwise.

        4.9 Specific Performance. The parties hereto acknowledge that, in view
of the uniqueness of the arrangements contemplated by this Agreement, each party
would not have an adequate remedy at law for money damages in the event that
this Agreement were not performed in accordance with its terms and, therefore,
agree that each party shall be entitled to specific enforcement of the terms
hereof in addition to any other remedy to which it may be entitled, at law or in
equity. To the extent any of the parties may be entitled to the benefit of any
provision of law requiring any party in any suit, action or proceeding arising
out of or in connection with this Agreement or any of the transactions
contemplated hereby to post security for litigation costs or otherwise post a
performance bond or guaranty or to take any similar action, each party hereby
irrevocably waives such benefit, in each case to the fullest extent now or
hereafter permitted under the laws of any such jurisdiction.

        4.10 Severability. Any provision hereof that is prohibited or
unenforceable in any jurisdiction shall, as to such jurisdiction, be ineffective
to the extent of such prohibition or

                                      -8-


unenforceability without invalidating the remaining provisions hereof, and any
such prohibition or unenforceability in any jurisdiction shall not invalidate or
render unenforceable such provision in any other jurisdiction. To the extent
permitted by law, the parties hereto waive any provision of law that renders any
such provision prohibited or unenforceable in any respect.


                            [Execution Page Follows]


                                      -9-




                  IN WITNESS WHEREOF, the parties have executed and delivered
this Agreement as of the day and year first above written.


                                     FIDELITY MANAGEMENT & RESEARCH
                                     CO., a Delaware corporation

                                     By: /s/ Thomas Soviero
                                        -------------------------------------
                                        Name:  Thomas Soviero
                                        Title: Portfolio Manager


                                     THE COMPANY:

                                     REVLON, INC., a Delaware corporation

                                     By: /s/ Robert K. Kretzman
                                        -------------------------------------
                                        Name:  Robert K. Kretzman
                                        Title: Executive Vice President,
                                               General Counsel and Chief Legal
                                               Officer



                                      -10-






                                                                   Exhibit 10.30



                       ===================================


                              INVESTMENT AGREEMENT


                                 by and between


                                  Revlon, Inc.


                                       and


                               Mafco Holdings Inc.


                             Dated February 20, 2004


                       ===================================






                                TABLE OF CONTENTS

PAGE ---- SECTION 1. DEFINITIONS................................................................3 SECTION 2. EXCHANGE OFFER.............................................................7 2.1 INVESTOR EQUITY CONTRIBUTION.....................................................7 2.2 INVESTOR STOCK SUBSCRIPTION......................................................7 2.3 USE OF PROCEEDS..................................................................7 2.4 CONDITIONS.......................................................................7 SECTION 3. FIRST RIGHTS OFFERING......................................................8 3.1 THE FIRST RIGHTS OFFERING........................................................8 3.2 SUBORDINATION OF FIRST BASIC SUBSCRIPTION PRIVILEGE..............................9 3.3 USE OF PROCEEDS..................................................................9 3.4 CONDITIONS.......................................................................9 SECTION 4. SECOND RIGHTS OFFERING....................................................10 4.1 THE SECOND RIGHTS OFFERING......................................................10 4.2 BACK-STOP OF THE SECOND RIGHT OFFERING..........................................12 4.3 USE OF PROCEEDS.................................................................12 4.4 CONDITIONS......................................................................12 SECTION 5. THIRD STAGE OFFERINGS.....................................................12 5.1 THIRD STAGE OFFERINGS...........................................................12 5.2 BACK-STOP OF THE THIRD STAGE OFFERINGS..........................................12 5.3 USE OF PROCEEDS.................................................................13 5.4 CONDITIONS......................................................................13 SECTION 6. REPRESENTATIONS AND WARRANTIES OF THE INVESTOR............................13 6.1 ORGANIZATION....................................................................13 6.2 DUE AUTHORIZATION...............................................................13 6.3 DUE EXECUTION; ENFORCEABILITY...................................................13 6.4 NO CONFLICTS....................................................................13 6.5 INVESTMENT REPRESENTATIONS AND WARRANTIES.......................................14 SECTION 7. REPRESENTATIONS AND WARRANTIES OF THE COMPANY.............................14 7.1 ORGANIZATION....................................................................14 7.2 DUE AUTHORIZATION...............................................................14 7.3 DUE EXECUTION; ENFORCEABILITY...................................................14 7.4 CONSENTS........................................................................15 7.5 NO CONFLICTS....................................................................15 7.6 BOARD OF DIRECTORS..............................................................15 7.7 DUE ISSUANCE AND AUTHORIZATION OF CAPITAL STOCK.................................16 SECTION 8. ADDITIONAL PROVISIONS.....................................................16 8.1 REGISTRATION RIGHTS.............................................................16 8.2 COOPERATION WITH THE DEBT REDUCTION TRANSACTIONS, THE FIRST RIGHTS OFFERING, THE SECOND RIGHTS OFFERING AND THE THIRD STAGE OFFERINGS........................16 8.3 LEGEND..........................................................................17 8.4 CONVERSION LOANS................................................................17 8.5 FURTHER ASSURANCES..............................................................17 8.6 INVESTOR CONDITIONS.............................................................17 SECTION 9. MISCELLANEOUS.............................................................18 9.1 NOTICES.........................................................................18 9.2 INDEMNIFICATION.................................................................19 9.3 SURVIVAL OF REPRESENTATIONS AND WARRANTIES ETC..................................19 9.4 ASSIGNMENT......................................................................19 9.5 ENTIRE AGREEMENT................................................................20 9.6 WAIVERS AND AMENDMENTS..........................................................20 9.7 GOVERNING LAW; JURISDICTION; VENUE; PROCESS.....................................20 9.8 COUNTERPARTS....................................................................21 9.9 HEADINGS........................................................................21 9.10 THIRD PARTY BENEFICIARY.........................................................21 EXHIBIT A - Fidelity Support Agreement EXHIBIT B - Investor Support Agreement EXHIBIT C - Offering Circular
ii INVESTMENT AGREEMENT THIS INVESTMENT AGREEMENT (this "AGREEMENT") is made this 20th day of February 2004 by and between Revlon, Inc., a Delaware corporation (the "COMPANY"), and Mafco Holdings Inc., a Delaware corporation (the "INVESTOR"). W I T N E S S E T H: ------------------- WHEREAS, in connection with, and as part of, the Company's plan to reduce its indebtedness and strengthen its balance sheet and capital structure, the Company intends to commence the Debt Reduction Transactions; WHEREAS, as part of the Exchange Offer component of the Debt Reduction Transactions, the Company will be offering cash, in certain circumstances, to holders of up to an aggregate principal amount of $150 million of Exchange Notes, and the Investor is willing, as set forth herein and upon consummation of the Exchange Offer, to provide such cash amount; WHEREAS, in order to facilitate the Exchange Offer component of the Debt Reduction Transactions and to enhance the Company's debt reduction efforts, the Investor is willing, as set forth herein and upon consummation of the Exchange Offer, to the extent that a minimum of $150 million aggregate principal amount of Exchange Notes is not tendered into the Exchange Offer (other than the Initial Notes), to back-stop the Exchange Offer; WHEREAS, in order to permit the stockholders of the Company, other than the Investor, the right to acquire shares of Class A Common Stock at a purchase price of $2.50 per share in certain circumstances, the Company shall effect a rights offering (the "FIRST RIGHTS OFFERING") to distribute, on a pro rata basis and at no charge, non-transferable rights (the "FIRST RIGHTS") to each holder of record of Class A Common Stock and Class B Common Stock (together, the "COMMON STOCK"), as of a record date to be prior to the expiration of the Exchange Offer (the "FIRST RIGHTS OFFERING RECORD DATE"), to purchase shares ("FIRST RIGHTS SHARES") of Class A Common Stock; WHEREAS, each holder of First Rights, other than Investor, will be entitled to purchase its pro rata number of First Rights Shares (the "FIRST BASIC SUBSCRIPTION PRIVILEGE") at a price per First Rights Share equal to $2.50 per share (the "FIRST SUBSCRIPTION PRICE"), such that the aggregate number of First Rights Shares to be offered in the First Rights Offering multiplied by the First Subscription Price will equal the First Offering Amount; WHEREAS, each holder of First Rights who exercises in full its First Basic Subscription Privilege will be entitled, on a pro rata basis, to subscribe for additional First Rights Shares at the First Subscription Price, to the extent that other holders of First Rights do not exercise all of their First Rights in the First Basic Subscription Privilege; provided that such oversubscription privilege will be limited, in the aggregate, to those First Rights Shares underlying the First Rights of holders other than the Investor; WHEREAS, in addition to the Debt Reduction Transactions and the First Rights Offering and to further reduce the Company's indebtedness, subject to the terms and conditions set forth herein, on or prior to December 31, 2004, the Company will effect a second rights offering (the "SECOND RIGHTS OFFERING") to distribute, on a pro rata basis and at no charge, rights (the "SECOND RIGHTS") to each holder of record of Common Stock, as of a record date (the "SECOND RIGHTS OFFERING RECORD DATE") to be set by the Board of Directors of the Company (the "BOARD OF DIRECTORS"), to purchase shares ("SECOND RIGHTS SHARES") of Class A Common Stock; WHEREAS, each holder of Second Rights will be entitled to purchase its pro rata number of Second Rights Shares (the "SECOND BASIC SUBSCRIPTION PRIVILEGE") at a price per Second Rights Share to be set by the Board of Directors (the "SECOND SUBSCRIPTION PRICE"), such that the aggregate number of Second Rights Shares to be offered in the Second Rights Offering multiplied by the Second Subscription Price will equal the Second Offering Amount; WHEREAS, each holder of Second Rights who exercises in full its Second Basic Subscription Privilege will be entitled, on a pro rata basis, to subscribe for additional Second Rights Shares at the Second Subscription Price (the "SECOND OVER-SUBSCRIPTION PRIVILEGE"), to the extent that other holders of Second Rights do not exercise all of their Second Rights in the Second Basic Subscription Privilege; WHEREAS, in order to back-stop the Second Rights Offering, the Investor is willing, as set forth herein, to purchase, upon consummation of the Second Rights Offering and at the Second Subscription Price, such number of shares of Class A Common Stock as equals all of the Second Rights Shares that are not purchased by holders of Second Rights in the Second Rights Offering as part of their Second Basic Subscription Privilege and their Second Over-subscription Privilege; WHEREAS, in addition to the Debt Reduction Transactions, the First Rights Offering and the Second Rights Offering and to further reduce the Company's indebtedness subject to the terms and conditions set forth herein, on or prior to March 31, 2006, the Company will effect the Third Stage Offerings; WHEREAS, in order to facilitate the Third Stage Offerings and to enhance the Company's refinancing efforts, the Investor is willing, as set forth herein, to back-stop the Third Stage Offerings; and WHEREAS, the Board of Directors, has determined that the Exchange Offer, this Agreement and the transactions contemplated hereby are advisable and in the best interests of the Company. NOW, THEREFORE, in consideration of the premises and the mutual covenants and agreements contained in this Agreement, the parties hereto hereby agree as follows: 2 Section 1. Definitions. For purposes of this Agreement, the following terms will have the meaning set forth below: "8 1/8% SENIOR NOTES" means the 8 1/8% Senior Notes due 2006 issued by RCPC and guaranteed by the Company. "8 5/8% SENIOR SUBORDINATED NOTES" means the 8 5/8% Senior Subordinated Notes due 2008 issued by RCPC and guaranteed by the Company. "9% SENIOR NOTES" means the 9% Senior Notes due 2006 issued by RCPC and guaranteed by the Company. "ADDITIONAL TENDERED NOTES" means those Exchange Notes validly tendered by any party and accepted by the Company in the Exchange Offer in excess of the aggregate principal amount of the Initial Notes. "AGREEMENT" means this Investment Agreement. "BOARD OF DIRECTORS" has the meaning assigned to it in the Preamble. "BUSINESS DAY" means a day other than a Saturday, Sunday or other day on which commercial banks in New York, New York are authorized or required by law to close. "CLASS A COMMON STOCK" means the Company's Class A common stock, par value $0.01 per share. "CLASS B COMMON STOCK" means the Company's Class B common stock, par value $0.01 per share. "COMMON STOCK" has the meaning assigned to it in the Preamble. "COMPANY" has the meaning assigned to it in the Preamble. "CONVERSION LOANS" means, collectively, the Investor Advance, the Investor $100 Million Term Loan, the Investor $65 Million Line of Credit and the Investor $125 Million Term Loan. "DEBT REDUCTION TRANSACTIONS" means, collectively, the Exchange Offer, the Loan Conversion Transactions and the Preferred Stock Transactions. "DOL" means the U.S. Department of Labor. "DOLLARS" and "$" mean dollars in lawful currency of the United States of America. "EXCHANGE NOTES" means, collectively, the 8 1/8% Senior Notes, the 8 5/8% Senior Subordinated Notes and the 9% Senior Notes. 3 "EXCHANGE OFFER" means the issuance of Class A Common Stock upon exchange for the Exchange Notes as described in the Offering Circular. "FIDELITY" means Fidelity Management & Research Co., a Delaware corporation. "FIDELITY SUPPORT AGREEMENT" means the agreement, dated February 11, 2004, as amended, by and between the Company and Fidelity with respect to, among other things, Fidelity's commitment to tender the Initial Fidelity Notes in the Exchange Offer, a copy of which is attached hereto as Exhibit A. "FIRST BASIC SUBSCRIPTION PRIVILEGE" has the meaning assigned to it in the Preamble. "FIRST OFFERING AMOUNT" means the quotient obtained by dividing (A) the sum of (i) the Investor Equity Contribution, if any, and (ii) the Investor Stock Subscription, by (B) the Investor's Ownership Percentage as of the First Rights Offering Record Date. "FIRST RIGHTS" has the meaning assigned to it in the Preamble. "FIRST RIGHTS OFFERING" has the meaning assigned to it in the Preamble. "FIRST RIGHTS OFFERING RECORD DATE" has the meaning assigned to it in the Preamble. "FIRST RIGHTS OFFERING REGISTRATION STATEMENT" has the meaning assigned to it in Section 3.1(a) hereof. "FIRST RIGHTS SHARES" has the meaning assigned to it in the Preamble. "FIRST SUBSCRIPTION PRICE" has the meaning assigned to it in the Preamble. "INDEMNITEES" has the meaning assigned to it in Section 9.2 hereof. "INITIAL FIDELITY NOTES" means $155.06 million aggregate principal amount of Exchange Notes held by Fidelity and its affiliates and consolidated funds as of February 11, 2004. "INITIAL INVESTOR NOTES" means $285.77 million aggregate principal amount of Exchange Notes held by the Investor and its affiliates (other than the Company and its subsidiaries) as of February 11, 2004. "INITIAL NOTES" means, together, the Initial Fidelity Notes and the Initial Investor Notes. "INVESTOR" has the meaning assigned to it in the Preamble. "INVESTOR $65 MILLION LINE OF CREDIT " means the $65 Million Senior Unsecured Supplemental Line of Credit Agreement, dated as of February 5, 2003, as amended. 4 "INVESTOR $100 MILLION TERM LOAN" means the $100 Million Senior Unsecured Multiple-Draw Term Loan Agreement, dated as of February 5, 2003, as amended. "INVESTOR $125 MILLION TERM LOAN" means the $125 Million 2004 Senior Unsecured Multiple-Draw Term Loan Agreement, dated as of January 28, 2004. "INVESTOR ADVANCE" means amounts due under certain non-interest bearing subordinated promissory notes. "INVESTOR EQUITY CONTRIBUTION" means $150 million less the aggregate principal amount of the Additional Tendered Notes (which amount shall not be less than zero). "INVESTOR STOCK SUBSCRIPTION" means the amount, if any, of cash to be paid by the Company in exchange for Exchange Notes tendered in the Exchange Offer in the amounts set forth in the Offering Circular, excluding cash to be paid with respect to accrued interest at the applicable rate. "INVESTOR SUPPORT AGREEMENT" means the agreement, dated February 11, 2004, as amended, by and between the Company and the Investor with respect to, among other things, the Investor's commitment to participate in the Debt Reduction Transactions, a copy of which is attached hereto as Exhibit B. "INVESTOR'S OWNERSHIP PERCENTAGE" means the percentage of Common Stock owned by the Investor and its affiliates on the relevant date. "LOAN CONVERSION TRANSACTIONS" means the issuance of Class A Common Stock in exchange for the cancellation of the Conversion Loans. "NYSE" means the New York Stock Exchange. "OFFERING CIRCULAR" means the offering circular to be sent to the holders of the Exchange Notes in the Exchange Offer substantially in the form attached hereto as Exhibit C. "PERSON" includes all natural persons, corporations, business trusts, limited liability companies, associations, companies, partnerships, joint ventures and other entities, as well as governments and their respective agencies and political subdivisions. "PREFERRED STOCK TRANSACTIONS" means the issuance of Class A Common Stock (x) in exchange for the Series A Preferred Stock and (y) upon conversion of the Series B Convertible Preferred Stock. "RCPC" means Revlon Consumer Products Corporation, a Delaware corporation and wholly-owned subsidiary of the Company. "REGISTRATION RIGHTS AGREEMENT" has the meaning assigned to it in Section 8.1 hereof. 5 "SEC" means the Securities and Exchange Commission. "SECOND BASIC SUBSCRIPTION PRIVILEGE" has the meaning assigned to it in the Preamble. "SECOND OFFERING AMOUNT" means the positive excess, if any, of $200 million less the sum of (i) the aggregate principal amount of the Additional Tendered Notes, (ii) the Investor Equity Contribution, if any, and (iii) the aggregate proceeds of the First Rights Offering. "SECOND OVER-SUBSCRIPTION PRIVILEGE" has the meaning assigned to it in the Preamble. "SECOND RIGHTS" has the meaning assigned to it in the Preamble. "SECOND RIGHTS OFFERING" has the meaning assigned to it in the Preamble. "SECOND RIGHTS OFFERING RECORD DATE" has the meaning assigned to it in the Preamble. "SECOND RIGHTS OFFERING REGISTRATION STATEMENT" has the meaning assigned to it in Section 4.1(a) hereof. "SECOND RIGHTS SHARES" has the meaning assigned to it in the Preamble. "SECOND STAGE BACK-STOP SHARES" has the meaning assigned to it in Section 4.2 hereof. "SECOND SUBSCRIPTION PRICE" has the meaning assigned to it in the Preamble. "SECURITIES ACT" means the Securities Act of 1933, as amended. "SERIES A PREFERRED STOCK" means the Company's Series A preferred stock, par value $0.01 per share. "SERIES B CONVERTIBLE PREFERRED STOCK" means the Company's Series B convertible preferred stock, par value $0.01 per share. "THIRD STAGE BACK-STOP AMOUNT" has the meaning assigned to it in Section 5.2 hereof. "THIRD STAGE OFFERING AMOUNT" means $300 million less the sum of (i) the aggregate principal amount of the Additional Tendered Notes, (ii) the Investor Equity Contribution, if any, (iii) the aggregate proceeds of the First Rights Offering, (iv) the aggregate proceeds of the Second Rights Offering (including, without limitation, the aggregate Second Subscription Price of the Second Stage Back-Stop Shares), and (v) the aggregate proceeds of any other equity offering(s), including, without limitation, any Third Stage Offerings, consummated after the Exchange Offer and used by RCPC to 6 reduce its outstanding indebtedness, other than revolving indebtedness unless there is a corresponding commitment reduction. "THIRD STAGE OFFERINGS" means one or more offerings (which may be rights offerings and/or issuances of Class A Common Stock in a public offering or private placement or other exempt transactions either for cash or in exchange for outstanding indebtedness of RCPC) in order to reduce RCPC's outstanding indebtedness, other than revolving indebtedness unless there is a corresponding commitment reduction, by the Third Stage Offering Amount. Section 2. Exchange Offer. 2.1 Investor Equity Contribution. Promptly following the expiration of the Exchange Offer (but in no event later than three (3) Business Days following the closing of the Exchange Offer), pursuant to the terms and subject to the conditions of this Agreement and the Exchange Offer as set forth in the Offering Circular, the Investor shall purchase for cash shares of Class A Common Stock at a per share purchase price of $2.50 in an aggregate subscription amount equal to the Investor Equity Contribution. 2.2 Investor Stock Subscription. Promptly following the expiration of the Exchange Offer (but in no event later than the Company's obligation to pay cash consideration in exchange for Exchange Notes tendered for cash in the Exchange Offer, if applicable, in accordance with the terms of the Exchange Offer), pursuant to the terms and subject to the conditions of this Agreement and the Exchange Offer as set forth in the Offering Circular, the Investor shall purchase, and pay for in cash, shares of Class A Common Stock at a per share purchase price of $2.50 in an aggregate subscription amount equal to the Investor Stock Subscription. 2.3 Use of Proceeds. (a) The Company shall, as soon as practicable following consummation of the Exchange Offer (after giving effect to compliance by the Investor with its obligations under Section 2.1 hereof), contribute the net cash proceeds received in satisfaction of the Investor Equity Contribution, if any, to RCPC as a capital contribution. The Company will cause RCPC to use, as soon as practicable, any such amounts to reduce RCPC's outstanding indebtedness, other than revolving indebtedness unless there is a corresponding commitment reduction. (b) The Company shall use any cash received in satisfaction of the Investor Stock Subscription for the cash consideration in the Exchange Offer. 2.4 Conditions. The Investor's obligations pursuant to this Section 2 are conditioned upon consummation of the Exchange Offer in accordance with its terms. The maximum aggregate principal amount of Exchange Notes that may be tendered for cash in the Exchange Offer will be $150 million, which amount will be reduced by the aggregate principal amount of Additional Tendered Notes tendered and exchanged for Class A Common Stock. 7 Section 3. First Rights Offering. 3.1 The First Rights Offering. (a) Subject to Section 3.4 hereof, as soon as reasonably practicable after the consummation of the Exchange Offer, the Company will consummate the First Rights Offering. In connection therewith, the Company shall, as soon as reasonably practicable, prepare and file with the SEC a registration statement (including each amendment and supplement thereto, the "FIRST RIGHTS OFFERING REGISTRATION STATEMENT") on Form S-3 (or, if Form S-3 is not then available to the Company, on such form of registration statement as is then available to effect a registration of securities), covering the issuance of the First Rights, if required, and the First Rights Shares. The Company will not permit any securities other than the First Rights, if required, and the First Rights Shares to be included in the First Rights Offering Registration Statement. The First Rights Offering Registration Statement (and each amendment or supplement thereto, and each request for acceleration of effectiveness thereof) will be provided to the Investor and its counsel, and Fidelity and its counsel, prior to its filing with or other submission to the SEC. The First Rights Offering Registration Statement will comply in all material respects with the provisions of applicable federal securities laws. The Company promptly will correct any information included in the First Rights Offering Registration Statement if, and to the extent that, such information becomes false or misleading in any material respect, and the Company will take all steps necessary to cause the First Rights Offering Registration Statement, as so corrected, to be filed with the SEC and, upon its effectiveness, to be disseminated to the distributees of the First Rights, in each case as and to the extent required by applicable federal securities laws. The Investor and its counsel, and Fidelity and its counsel, will be given a reasonable opportunity to review and comment upon the First Rights Offering Registration Statement in each instance before it is filed with the SEC. In addition, the Company will provide the Investor and its counsel, and Fidelity and its counsel, with any written comments or other written communications that the Company or its counsel receives from time to time from the SEC or its staff with respect to the First Rights Offering Registration Statement promptly after the receipt of such comments or other communications. The Company will use its commercially reasonable efforts to cause the First Rights Offering Registration Statement to be filed pursuant to this Section 3.1 and to be declared effective by the SEC as soon as possible after the First Rights Offering Registration Statement is filed with the SEC. (b) As soon as reasonably practicable following the effective date of the First Rights Offering Registration Statement, the Company will commence the First Rights Offering. In the First Rights Offering, the Company will distribute, on a pro rata basis and at no charge, non-transferable First Rights to each holder of record of Common Stock as of the First Rights Offering Record Date. The First Rights will entitle the holder to purchase, at the election of the holder thereof, its pro rata number of First Rights Shares at the First Subscription Price, which when multiplied by the aggregate number of First Rights Shares offered shall equal the First Offering Amount. 8 (c) The First Rights Offering will remain open for at least thirty (30) days. The First Rights shall expire at 5:00 p.m., New York City time on the day following such thirtieth (30th) day, except as such expiration date or time may be extended by the Company or otherwise as may be required by applicable law or NYSE listing rule. (d) Each holder of First Rights who exercises in full its First Basic Subscription Privilege will be entitled to subscribe for additional First Rights Shares at the First Subscription Price to the extent that other holders of First Rights do not exercise all of their First Rights in the First Basic Subscription Privilege; provided that such oversubscription privilege will be limited, in the aggregate, to those First Rights Shares underlying the First Rights of holders other than the Investor. (e) If the number of First Rights Shares remaining after the exercise of all First Basic Subscription Privileges is not sufficient to satisfy all oversubscriptions, the First Rights holders who exercised their First Basic Subscription Privileges in full will be allocated First Rights Shares pro rata and in proportion to the number of First Rights Shares purchased through the First Basic Subscription Privilege. If the pro rata allocation exceeds the number of First Rights Shares requested on the subscription certificate, then each First Rights holder only will receive the number of First Rights Shares requested, and the remaining First Rights Shares from such First Rights holder's pro rata allocation will be divided among other First Rights holders exercising their oversubscription privileges. If the pro rata allocation is less than the number of First Rights Shares requested on the subscription certificate, then the excess funds paid by that First Rights holder as the First Subscription Price for the First Rights Shares not issued will be returned to such First Rights holder without interest or deduction. (f) The closing of the purchase of the oversubscription by each First Rights holder will occur at the time, for the First Subscription Price, in the manner, and on the terms and conditions of the First Rights Offering as will be set forth in the First Rights Offering Registration Statement. 3.2 Subordination of First Basic Subscription Privilege. As set forth in the Investor Support Agreement, the Investor agrees to, and will cause its affiliates to, not exercise any First Rights which it, or its affiliates, receives in the First Rights Offering. 3.3 Use of Proceeds. The Company shall, as soon as practicable following consummation of the First Rights Offering, contribute the net cash proceeds received in the First Rights Offering to RCPC as a capital contribution. The Company will cause RCPC to use, as soon as practicable, any such amounts to reduce RCPC's outstanding indebtedness, other than revolving indebtedness unless there is a corresponding commitment reduction. 3.4 Conditions. The Company's obligation to conduct the First Rights Offering is conditioned upon the Investor having made either (x) an Investor Equity Contribution in cash (to the extent required hereunder), or (y) an Investor Stock 9 Subscription, and, accordingly, the First Offering Amount exceeding $0. The maximum aggregate First Subscription Price of First Rights Shares which may be purchased by holders other than the Investor, and taking into account the Investor's agreement in Section 3.2 hereof not to exercise its First Rights (whether by First Basic Subscription Privilege, oversubscription or otherwise), is (x)(A) the sum of the Investor Equity Contribution, if any, and the Investor Stock Subscription, divided by (B) the Investor's Ownership Percentage on the First Rights Offering Record Date, less (y) the sum of the Investor Equity Contribution, if any, and the Investor Stock Subscription. Section 4. Second Rights Offering. 4.1 The Second Rights Offering. (a) Subject to Section 4.4 hereof, the Company will prepare and file with the SEC a registration statement (including each amendment and supplement thereto, the "Second Rights Offering Registration Statement") on Form S-3 (or, if Form S-3 is not then available to the Company, on such form of registration statement as is then available to effect a registration of securities), covering the issuance of the Second Rights, if required, and the Second Rights Shares. The Company will not permit any securities other than the Second Rights, if required, and the Second Rights Shares to be included in the Second Rights Offering Registration Statement. The Second Rights Offering Registration Statement (and each amendment or supplement thereto, and each request for acceleration of effectiveness thereof) will be provided to the Investor and its counsel, and Fidelity and its counsel, prior to its filing with or other submission to the SEC. The Second Rights Offering Registration Statement will comply in all material respects with the provisions of applicable federal securities laws. The Company promptly will correct any information included in the Second Rights Offering Registration Statement if, and to the extent that, such information becomes false or misleading in any material respect, and the Company will take all steps necessary to cause the Second Rights Offering Registration Statement, as so corrected, to be filed with the SEC and, upon its effectiveness, to be disseminated to the distributees of the Second Rights, in each case as and to the extent required by applicable federal securities laws. The Investor and its counsel, and Fidelity and its counsel, will be given a reasonable opportunity to review and comment upon the Second Rights Offering Registration Statement in each instance before it is filed with the SEC. In addition, the Company will provide the Investor and its counsel, and Fidelity and its counsel, with any written comments or other written communications that the Company or its counsel receives from time to time from the SEC or its staff with respect to the Second Rights Offering Registration Statement promptly after the receipt of such comments or other communications. The Company will use its commercially reasonable efforts to cause the Second Rights Offering Registration Statement to be filed pursuant to this Section 4.1 and to be declared effective by the SEC as soon as possible after the Second Rights Offering Registration Statement is filed with the SEC. (b) The offering price and terms of the Second Rights Offering shall be determined by the Board of Directors at the time of the Second Rights Offering. 10 (c) As soon as reasonably practicable following the effective date of the Second Rights Offering Registration Statement, the Company will commence the Second Rights Offering. In the Second Rights Offering, the Company will distribute, on a pro rata basis and at no charge, Second Rights to each holder of record of Common Stock as of the Second Rights Offering Record Date. The Second Rights will entitle the holder to purchase, at the election of the holder thereof, its pro rata number of Second Rights Shares at the Second Subscription Price; provided, that, the Second Subscription Price multiplied by the aggregate number of Second Rights Shares offered shall equal the Second Offering Amount. (d) The Second Rights Offering will remain open for at least thirty (30) days. The Second Rights shall expire at 5:00 p.m., New York City time on the day following such thirtieth (30th) day, except as such expiration date or time may be extended by the Company or otherwise as may be required by applicable law or NYSE listing rule. (e) Each holder of Second Rights who exercises in full its Second Basic Subscription Privilege will be entitled to subscribe for additional Second Rights Shares at the Second Subscription Price to the extent that other holders of Second Rights do not exercise all of their Second Rights in the Second Basic Subscription Privilege. (f) If the number of Second Rights Shares remaining after the exercise of all Second Basic Subscription Privileges is not sufficient to satisfy all Second Over-subscription Privileges, the Second Rights holders who exercised their Second Basic Subscription Privileges in full will be allocated Second Rights Shares pro rata and in proportion to the number of Second Rights Shares purchased through the Second Basic Subscription Privilege. If the pro rata allocation exceeds the number of Second Rights Shares requested on the subscription certificate, then each Second Rights holder only will receive the number of Second Rights Shares requested, and the remaining Second Rights Shares from such Second Rights holder's pro rata allocation will be divided among other Second Rights holders exercising their Second Over-subscription Privileges. If the pro rata allocation is less than the number of Second Rights Shares requested on the subscription certificate, then the excess funds paid by that Second Rights holder as the Second Subscription Price for the Second Rights Shares not issued will be returned to such Second Rights holder without interest or deduction. (g) The closing of the purchase of the Second Over-subscription Privilege by each Second Rights holder will occur at the time, for the Second Subscription Price, in the manner, and on the terms and conditions of the Second Rights Offering as will be set forth in the Second Rights Offering Registration Statement; provided, that in no event shall the Rights Offering be consummated after December 31, 2004. (h) Each of the Investor and Fidelity shall be entitled (but not obligated) to exercise any Second Basic Subscription Privilege and any Second Over-Subscription Privilege received in the Second Rights Offering in accordance with the 11 Second Rights Offering Registration Statement and along with all other holders of Second Rights. 4.2 Back-stop of the Second Right Offering. Subject to Section 4.4 hereof, within three (3) Business Days following the expiration of the Second Rights Offering, pursuant to the terms and subject to the conditions of this Agreement and the Second Rights Offering as set forth in the Second Rights Offering Registration Statement, but in no event later than December 31, 2004, the Investor shall, on the same terms as the Second Rights Offering, purchase the number of shares of Class A Common Stock equal to the number of Second Rights Shares that are not otherwise subscribed and paid for by the holders of Second Rights under either their Second Basic Subscription Privilege or their Second Over-subscription Privilege, provided; however, that such number shall not exceed (x) the Second Offering Amount divided by (y) the Second Subscription Price (the "SECOND STAGE BACK-STOP SHARES"). 4.3 Use of Proceeds. The Company shall, as soon as practicable following consummation of the Second Rights Offering (after giving effect to compliance by the Investor with its obligations under Section 4.2 hereof), contribute the net cash proceeds received in the Second Rights Offering to RCPC as a capital contribution. The Company will cause RCPC to use, as soon as practicable, any such amounts to reduce RCPC's outstanding indebtedness, other than revolving indebtedness unless there is a corresponding commitment reduction. 4.4 Conditions. The Company's obligation to conduct the Second Rights Offering, and the Investor's obligation to purchase the Second Stage Back-Stop Shares, is conditioned upon the Second Offering Amount exceeding $0. Section 5. Third Stage Offerings. 5.1 Third Stage Offerings. Subject to Section 5.4 hereof, the Company will consummate, on or prior to March 31, 2006, the Third Stage Offerings. The offering price and terms of any Third Stage Offerings shall be determined by the Board of Directors at the time of the Third Stage Offerings. 5.2 Back-stop of the Third Stage Offerings. In the event that the Third Stage Offering Amount exceeds $0, the Investor will, by March 31, 2006, purchase shares of Class A Common Stock for an aggregate amount of cash (such aggregate purchase price, the "THIRD STAGE BACK-STOP AMOUNT") which will, upon contribution by the Company to RCPC as a capital contribution, permit RCPC to reduce RCPC's indebtedness other than revolving indebtedness unless there is a corresponding commitment reduction, in an aggregate principal amount equal to the Third Stage Offering Amount. The Investor may satisfy its obligations by making an investment in Class A Common Stock in an amount equal to the Third Stage Back-Stop Amount pursuant to any transaction approved by the Board of Directors, which may include a rights offering. 12 5.3 Use of Proceeds. The Company shall, as soon as practicable, following consummation of each Third Stage Offering (after giving effect to compliance by the Investor with its obligations under Section 5.2 hereof), contribute the net cash proceeds received in such Third Stage Offering (including, without limitation, the Third Stage Back-Stop Amount, if applicable) to RCPC as a capital contribution. The Company will cause RCPC to use, as soon as practicable, any such amounts to reduce RCPC's outstanding indebtedness, other than revolving indebtedness unless there is a corresponding commitment reduction. 5.4 Conditions. The Company's obligation to conduct the Third Stage Offerings, and the Investor's obligation to purchase the Third Stage Back-Stop Amount, is conditioned upon the Third Stage Offering Amount exceeding $0. In no event shall the Third Stage Back-Stop Amount exceed the Third Stage Offering Amount. Section 6. Representations and Warranties of the Investor. The Investor represents and warrants to the Company as of the date hereof as follows: 6.1 Organization. The Investor (a) is duly organized, validly existing and in good standing under the laws of the State of Delaware and (b) has all corporate power and authority to consummate the transactions contemplated by this Agreement. 6.2 Due Authorization. The Investor has the requisite corporate power and authority to enter into, execute and deliver this Agreement and to perform its obligations hereunder, and has taken all necessary corporate action required for the due authorization, execution, delivery and performance by it of this Agreement. 6.3 Due Execution; Enforceability. This Agreement has been duly and validly executed and delivered by the Investor and constitutes its valid and binding obligation, enforceable against it in accordance with its terms, subject to applicable bankruptcy, insolvency, fraudulent conveyance, reorganization, moratorium and similar laws affecting creditors' rights and remedies generally and subject, as to enforceability, to general principles of equity, including principles of commercial reasonableness, good faith and fair dealing (regardless of whether enforcement is sought in a proceeding at law or in equity). 6.4 No Conflicts. The execution, delivery and performance of this Agreement and the consummation of the transactions contemplated hereunder will not (a) conflict with or result in any breach of any provision of its certificate of incorporation or by-laws, (b) except for the filings, permits, authorizations, consents and approvals as may be required under, and other applicable requirements of, federal securities laws, applicable state securities or blue sky laws and the rules and regulations of the NYSE, conflict with or result in the breach of the terms, conditions or provisions of or constitute a default (or an event which with notice or lapse of time or both would become a default) under, or give rise to any right of termination, acceleration or cancellation under, any material agreement, lease, mortgage, license, indenture, instrument or other contract to which it is a party or by which any of its properties or assets are bound, or (c) except for the filings, permits, authorizations, consents and approvals as may be required under, and 13 other applicable requirements of, federal securities laws, applicable state securities or blue sky laws and the rules and regulations of the NYSE, result in a violation of any law, rule, regulation, order, judgment or decree (including, without limitation, federal and state securities laws and regulations) applicable to it or by which any of its properties or assets are bound or affected, except in the case of clauses (b) or (c), where such conflicts or violations would not prevent or materially delay its ability to consummate the transactions contemplated by this Agreement. 6.5 Investment Representations and Warranties. (a) The shares of Class A Common Stock being acquired by it hereunder are being acquired for its own account, for the purpose of investment and not with a view to or for sale in connection with any public resale or distribution thereof in violation of applicable securities laws. (b) It is an "accredited investor" within the meaning of Rule 501(a) promulgated under the Securities Act. Section 7. Representations and Warranties of the Company. The Company represents and warrants to the Investor as of the date hereof as follows: 7.1 Organization. The Company (a) is duly organized, validly existing and in good standing under the laws of the State of Delaware, (b) is duly qualified or licensed to do business as a foreign corporation and is in good standing under the laws of each jurisdiction where the nature of the property owned or leased by it or the nature of the business conducted by it makes such qualification or license necessary, except where the failure to be so qualified or licensed would not reasonably be expected to either prevent or materially delay its ability to perform its obligations hereunder, and (c) has all corporate power and authority to carry on its business as it now is being conducted and to consummate the transactions contemplated by this Agreement, including the issuance of the Class A Common Stock (other than the need to amend its certificate of incorporation to increase its authorized capital stock). 7.2 Due Authorization. The Company has the requisite corporate power and authority to enter into, execute and deliver this Agreement, including the issuance of the Class A Common Stock (other than the need to amend its certificate of incorporation to increase its authorized capital stock), and to perform its obligations hereunder, and has taken all necessary corporate action required for the due authorization, execution, delivery and performance by it of this Agreement, including the issuance of the Class A Common Stock (other than the need to amend its certificate of incorporation to increase its authorized capital stock). 7.3 Due Execution; Enforceability. This Agreement has been duly and validly executed and delivered by the Company and constitutes its valid and binding obligation, enforceable against it in accordance with its terms, subject to applicable bankruptcy, insolvency, fraudulent conveyance, reorganization, moratorium and similar laws affecting creditors' rights and remedies generally and subject, as to enforceability, to 14 general principles of equity, including principles of commercial reasonableness, good faith and fair dealing (regardless of whether enforcement is sought in a proceeding at law or in equity). 7.4 Consents. Except for the filings, permits, authorizations, consents and approvals as may be required under, and other applicable requirements of, federal securities laws, applicable state securities or blue sky laws and the rules and regulations of the NYSE or the need to obtain an exemption, if required, from the DOL with respect to the issuance of the First Rights, the Second Rights or otherwise, to its best knowledge, neither the execution, delivery or performance of this Agreement, including the issuance of the Class A Common Stock (other than the need to amend its certificate of incorporation to increase its authorized capital stock), nor the consummation by it of its obligations and the transactions contemplated by this Agreement, including the issuance of the Class A Common Stock (other than the need to amend its certificate of incorporation to increase its authorized capital stock) requires any consent of, authorization by, exemption from, filing with, or notice to any governmental entity or any other Person. 7.5 No Conflicts. The execution, delivery and performance of this Agreement, including the issuance of the Class A Common Stock (other than the need to amend its certificate of incorporation to increase its authorized capital stock) and the consummation of the transactions contemplated hereunder will not (a) conflict with or result in any breach of any provision of its certificate of incorporation or by-laws, (b) except for the filings, permits, authorizations, consents and approvals as may be required under, and other applicable requirements of, federal securities laws, applicable state securities or blue sky laws and the rules and regulations of the NYSE or the need to obtain an exemption, if required, from the DOL with respect to the issuance of the First Rights, the Second Rights or otherwise, conflict with or result in the breach of the terms, conditions or provisions of or constitute a default (or an event which with notice or lapse of time or both would become a default) under, or give rise to any right of termination, acceleration or cancellation under, any material agreement, lease, mortgage, license, indenture, instrument or other contract to which it is a party or by which any of its properties or assets are bound, or (c) except for the filings, permits, authorizations, consents and approvals as may be required under, and other applicable requirements of, federal securities laws, applicable state securities or blue sky laws and the rules and regulations of the NYSE, result in a violation of any law, rule, regulation, order, judgment or decree (including, without limitation, federal and state securities laws and regulations) applicable to it or by which any of its properties or assets are bound or affected, except in the case of clauses (b) or (c), where such conflicts or violations would not prevent or materially delay its ability to consummate the transactions contemplated by this Agreement, including the issuance of the Class A Common Stock. 7.6 Board of Directors. The Board of Directors has determined that the Exchange Offer, this Agreement and the transactions contemplated hereby are advisable and in the best interests of the Company. 15 7.7 Due Issuance and Authorization of Capital Stock. No shares of capital stock of the Company are subject to preemptive rights or any other similar rights of any or all of the stockholders of the Company. The shares of Class A Common Stock issued and delivered to the Investor pursuant to the terms hereof will be, upon issuance, duly authorized, validly issued, fully paid and non-assessable, and will not be subject to preemptive rights or other similar rights of any or all stockholders of the Company and will not impose personal liability upon the Investor thereof. Section 8. Additional Provisions. The Company and the Investor hereby agree to do the following: 8.1 Registration Rights. The Company hereby acknowledges to the Investor that with respect to any shares of Class A Common Stock acquired by the Investor pursuant to the Debt Reduction Transactions or this Agreement, the Investor (or its affiliates, if applicable) shall be deemed to be a "Holder" and such shares of Class A Common Stock shall be deemed to be "Registrable Securities" for all purposes under the Registration Rights Agreement (as amended, the "REGISTRATION RIGHTS AGREEMENT") dated as of March 5, 1996, between Revlon Worldwide Corporation and the Company, as amended by the First Amendment to the Registration Rights Agreement, dated as of July 31, 2001, between REV Holdings Inc. (formerly known as Revlon Worldwide Corporation and now a limited liability company known as REV Holdings LLC) and the Company; provided, that, the Investor (or its affiliates) shall execute a joinder to the Registration Rights Agreement, if applicable. 8.2 Cooperation with the Debt Reduction Transactions, the First Rights Offering, the Second Rights Offering and the Third Stage Offerings. (a) Voting Commitment. At every meeting of the stockholders of the Company called with respect to the Debt Reduction Transactions or the transactions contemplated by this Agreement (including, without limitation, Sections 2, 3, 4 and 5 hereof), and at every postponement or adjournment thereof, and on every action or approval by written consent of the Company's stockholders with respect to the Debt Reduction Transactions or the transactions contemplated by this Agreement (including, without limitation, Sections 2, 3, 4 and 5 hereof), the Investor agrees to vote such holder's shares of the Company's voting securities in favor of, or consent to, and, to the extent applicable, cause its affiliates to vote in favor of, or consent to, the Debt Reduction Transactions or the transactions contemplated by this Agreement (including, without limitation, Sections 2, 3, 4 and 5 hereof) and any matter that could reasonably be expected to facilitate the Debt Reduction Transactions or the transactions contemplated by this Agreement (including, without limitation, Sections 2, 3, 4 and 5 hereof). The Investor will not, and will cause its affiliates not to, enter into any agreement or understanding with any person or entity to vote or give instructions in any manner inconsistent with this Agreement. (b) Other Support. The Investor will, and will cause its affiliates to, cooperate with the Company and use its commercially reasonable efforts and take, or cause to be taken, all commercially reasonable actions in order to facilitate the successful 16 consummation of the Debt Reduction Transactions, the First Rights Offering, the Second Rights Offering, the Third Stage Offerings and the other transactions contemplated by this Agreement. In particular, the Company is undertaking the Debt Reduction Transactions, the Second Rights Offering and the Third Stage Offerings in reliance on the Investor's commitments under Sections 2, 4 and 5 hereof. The Company will cooperate with the Investor and use its commercially reasonable efforts and take all commercially reasonable actions in order to facilitate the successful consummation of the Debt Reduction Transactions, the First Rights Offering, the Second Rights Offering, the Third Stage Offerings and the other transactions contemplated by this Agreement. 8.3 Legend. The Investor agrees with the Company that the certificates evidencing the shares of Class A Common Stock to be purchased hereunder will bear the following legend: "THE SECURITIES EVIDENCED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD OR TRANSFERRED UNLESS THERE IS AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT COVERING SUCH SECURITIES OR THE SECURITIES ARE SOLD AND TRANSFERRED IN A TRANSACTION THAT IS EXEMPT FROM THE REGISTRATION AND PROSPECTUS DELIVERY REQUIREMENTS OF SUCH ACT." 8.4 Conversion Loans. Upon the terms and conditions of the Investor Support Agreement, all amounts outstanding, including accrued and unpaid interest thereon, at the applicable rate, under the Conversion Loans as of the closing of the Exchange Offer will be exchanged for shares of Class A Common Stock in the Loan Conversion Transactions. Following the Loan Conversion Transactions, the remaining commitments under the Conversions Loans (other than the Investor Advance) will remain available to RCPC in accordance with the terms of the Conversion Loans (other than the Investor Advance). 8.5 Further Assurances. From time to time after the date of this Agreement, the parties hereto shall execute, acknowledge and deliver to the other parties such other instruments, documents, and certificates and will take such other actions as the other parties may reasonably request in order to consummate the transactions contemplated by this Agreement. 8.6 Investor Conditions. The Investor's obligations in Sections 2, 4, and 5 hereunder to acquire capital stock of the Company through subscription, exchange, purchase or otherwise shall be subject in each case to the satisfaction or waiver of the following conditions: (a) there shall be sufficient authorized capital stock for the Company to effect such transaction, and (b) there shall not be any action taken, or any law or regulation, ruling, order or injunction enacted, enforced, promulgated, proposed, issued or deemed applicable to such transaction by any governmental authority or self-regulatory organization that makes such transaction illegal or that seeks to prohibit or enjoin such transaction. 17 Section 9. Miscellaneous. 9.1 Notices. Any notice or other communication required or which may be given pursuant to this Agreement will be in writing and either delivered personally to the addressee, telecopied to the addressee, sent via electronic mail or mailed, certified or registered mail, postage prepaid, and will be deemed given when so delivered personally, telecopied, or sent via electronic mail, or, if mailed, five (5) days after the date of mailing, as follows: (i) if to the Investor, to: Mafco Holdings Inc. 35 East 62nd Street New York, NY 10021 Attention: General Counsel Facsimile: 212-572-5056 Email: bschwartz@mafgrp.com with one copy (which shall not constitute notice) to: Wachtell, Lipton, Rosen & Katz 51 W. 52nd Street New York, N.Y. 10019 Attention: Adam O. Emmerich and David C. Karp Facsimile: (212) 403-2234 and (212) 403-2327 Email: aoemmerich@wlrk.com and dckarp@wlrk.com (ii) if to the Company, to: Revlon, Inc. 237 Park Avenue New York, NY 10017 Attention: Chief Legal Officer Facsimile: 212-527-5693 Email: robert.kretzman@revlon.com with one copy (which shall not constitute notice) to: 18 Skadden, Arps, Slate, Meagher & Flom LLP Four Times Square New York, New York 10036 Attention: J. Gregory Milmoe Facsimile: 212-735-2000 email: jmilmoe@skadden.com 9.2 Indemnification. The Company will indemnify, save and hold harmless the Investor, and all of its directors, officers, stockholders, employees, partners, members, managers, representatives, affiliates, attorneys and agents and all of its heirs, successors, legal administrators and permitted assigns (the "INDEMNITEES") from and against any and all liability, loss, cost, damage, reasonable attorneys' and accountants' fees and expenses, court costs and all other out-of-pocket expenses incurred by any or all of the Indemnitees in connection with or arising from the execution, delivery and performance by the Company of this Agreement (but not the Debt Reduction Transactions), the Second Rights Offering, the Third Stage Offerings and any other related transaction, except to the extent of any willful misconduct or gross negligence of the Indemnitees. This indemnification provision will be in addition to the rights of each and all of the Indemnitees to bring an action against the Company for breach of any term of this Agreement. The Company acknowledges and agrees that each and all of the Indemnitees shall be treated as third party beneficiaries with rights to bring an action against the Company under this Section 9.2. 9.3 Survival of Representations and Warranties etc. All representations and warranties made in, pursuant to or in connection with this Agreement will survive the execution and delivery of this Agreement indefinitely, notwithstanding any investigation at any time made by or on behalf of any party hereto; and all statements contained in any certificate, instrument or other writing delivered by or on behalf of any party hereto required to be made pursuant to the terms of this Agreement or required to be made in connection with or in contemplation of the transactions contemplated by this Agreement will constitute representations and warranties by such party pursuant to this Agreement. 9.4 Assignment. This Agreement will be binding upon and inure to the benefit of each and all of the parties to this Agreement, and, except as set forth below, neither this Agreement nor any of the rights, interests or obligations hereunder will be assigned by any of the parties to this Agreement without the prior written consent of the other parties. This Agreement, or the Investor's obligations hereunder, may be assigned, delegated or transferred, in whole or in part, by the Investor to any affiliate of the Investor (other than REV Holdings LLC) over which the Investor or any of its affiliates exercises investment authority, including, without limitation, with respect to voting and dispositive rights; provided, any such assignee assumes the obligations of the Investor hereunder and agrees in writing to be bound by the terms of this Agreement in the same manner as the Investor. Notwithstanding the foregoing, no such assignment shall relieve the Investor of its obligations hereunder if such assignee fails to perform such obligations. Without complying with the provisions of this Section 9.4, the Investor may 19 satisfy its obligations under Sections 2, 4 or 5 hereof by causing an affiliate of the Investor (other than REV Holdings LLC) to satisfy its obligations under such Sections. 9.5 Entire Agreement. This Agreement and the Investor Support Agreement contain the entire agreement by and between the Company and the Investor with respect to the transactions contemplated by this Agreement and the Investor Support Agreement and supersede all prior agreements and representations, written or oral, with respect thereto. 9.6 Waivers and Amendments. This Agreement may be amended, modified, superseded, cancelled, renewed or extended, and the terms and conditions of this Agreement may be waived, only by a written instrument signed by the parties or, in the case of a waiver, by the party waiving compliance. No delay on the part of any party in exercising any right, power or privilege pursuant to this Agreement will operate as a waiver thereof, nor will any waiver on the part of any party of any right, power or privilege pursuant to this Agreement, nor will any single or partial exercise of any right, power or privilege pursuant to this Agreement, preclude any other or further exercise thereof or the exercise of any other right, power or privilege pursuant to this Agreement. The rights and remedies provided pursuant to this Agreement are cumulative and are not exclusive of any rights or remedies which any party otherwise may have at law or in equity. 9.7 Governing Law; Jurisdiction; Venue; Process. THIS AGREEMENT WILL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ANY CHOICE OF LAW OR CONFLICT OF LAW PROVISION OR RULE THAT WOULD CAUSE THE APPLICATION OF THE LAWS OF ANY JURISDICTION OTHER THAN THE STATE OF NEW YORK. Any legal or equitable action or proceeding arising out of or in connection with this Agreement or in any certificate, report or other instrument delivered under or pursuant to any term of this Agreement will be brought only in the courts of the State of New York, in the County and City of New York or of the United States District Court for the Southern District of New York, and by execution and delivery of this Agreement, each of the parties hereby irrevocably accepts for itself and in respect of its property, generally and unconditionally, the exclusive jurisdiction of the aforesaid courts. Each of the parties hereby irrevocably waives any objection which it may now or hereafter have to laying of jurisdiction or venue of any actions or proceedings arising out of or in connection with this Agreement or in any certificate, report or other instrument delivered under or pursuant to any term of this Agreement brought in the courts referred to above and hereby further irrevocably waive and agree not to plead or claim in any such court that any such action or proceeding has been brought in an inconvenient forum. Each of the parties further agrees that the mailing by certified or registered mail, return receipt requested, of any process required by any such court will constitute valid and lawful service of process against it, without necessity for service by any other means provided by statute or rule of court. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY. 20 9.8 Counterparts. This Agreement may be executed in two or more counterparts, which may be by facsimile, each of which will be deemed an original but all of which together will constitute one and the same instrument. All such counterparts will be deemed an original, will be construed together and will constitute one and the same instrument. 9.9 Headings. The headings in this Agreement are for reference purposes only and will not in any way affect the meaning or interpretation of this Agreement. 9.10 Third Party Beneficiary. Fidelity is an intended third party beneficiary of this Agreement and Fidelity's prior written consent shall be required for any amendment or waiver of this Agreement. [Execution Page Follows] 21 IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the date first above written. REVLON, INC. By: /s/ Robert K. Kretzman -------------------------------------- Name: Robert K. Kretzman Title: Executive Vice President, Chief Legal Officer MAFCO HOLDINGS INC. By: /s/ Barry F. Schwartz -------------------------------------- Name: Barry F. Schwartz Title: Executive Vice President and General Counsel 22