ADDING MULTIMEDIA REVLON Introduces Global Brand Re-launch and Declares “LOVE IS ON”
Nov 24, 2014
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“The idea for LOVE IS ON grew from our quest to find a universally
inspiring emotion. Love is by far the most powerful and most positive.
It is very important for us to evoke positivity with our new brand
cause,” says Revlon President and Chief Executive Officer,
LOVE IS ON is incorporated into every facet of the marketing strategy
across all global markets. The re-launch comes to life through a brand
manifesto television and digital ad set to a new recording of the
classic song, “Addicted to Love.” The manifesto is an
inspirational love story showing the evolution of love from flirtation
to infatuation to passion.
In line with the new positioning, TV, Print and digital advertising will
feature brand ambassadors
In addition, Revlon is introducing the Global Love Beacon today, an
interactive billboard in New York City’s
“The new mission of our brand is to inspire love. From the moment a woman puts on Revlon makeup, we want love to captivate her imagination; to take her on a journey into the world of love, where she will be enchanted by its countless dimensions,” says Mr. Delpani.
Follow your heart. #LOVEISON
For more information about the Revlon LOVE IS ON campaign, visit: www.revlon.com/loveison,
About Revlon:
Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in two segments, the consumer division (“Consumer”) and the professional division (“Professional”). Revlon’s vision is to establish itself as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND Shellac® and CND Vinylux® nail polishes, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141118005245/en/
Source: Revlon
Press:
Revlon Global Public Relations
Victoria Ashley,
212-527-4137
Victoria.Ashley@revlon.com
or
Lippe
Taylor
Andrea Halpern, 212-598-4400 x 129
Ahalpern@lippetaylor.com