Famed Singer and Fashion Icon Partners with World Renowned Beauty
Brand
NEW YORK--(BUSINESS WIRE)--Jan. 3, 2017--
Revlon announced today that Gwen Stefani, singer and international
fashion icon, is joining the Revlon family as the newest Global Brand
Ambassador. Gwen, a three-time Grammy Award winning singer, songwriter,
fashion designer and entrepreneur, will be representing the
trend-setting beauty brand in global campaigns beginning this year,
featuring Revlon’s empowering Choose Love™ message. Gwen, an inspiration
to many by openly choosing love in her own life, is a true style and
beauty influencer - as well as a makeup – and now Revlon – lover who has
over 15 million devoted social media fans and followers.
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Revlon Global Brand Ambassador Gwen Stefani on the set of her upcoming campaign for the global beauty brand. (Photo: Business Wire)
“We are thrilled that Gwen Stefani will be representing Revlon as a
Global Brand Ambassador,” said Revlon President & CEO Fabian Garcia.
“Gwen is a modern-day icon: a Grammy-winning artist, a trendsetter, an
entrepreneur and loving mother. The versatility of these accomplishments
demonstrates her message of female empowerment, one that strongly
resonates across generations of fans.”
Born in Fullerton, California, Gwen grew up surrounded by music from a
young age. She launched her music career in 1986 with the band, No
Doubt. She followed that with a multi-platinum career as a solo artist,
most recently with the 2016 release of her chart topping album “This Is
What the Truth Feels Like”. Gwen shared her music knowledge, performance
experience and individual style as a coach on NBC’s 3-time Emmy
Award-winning musical competition series “The Voice,” which she will be
rejoining this February for the show’s 12th season. In
addition to her successful music career, she is also widely recognized
as an accomplished fashion designer and entrepreneur, having created her
much-loved lifestyle fashion brands. Gwen’s love of makeup started in
her early teens, and has remained strong to this day, where she is known
to experiment with – and rock – the best of beauty trends.
“Ever since I was a young girl, I have used makeup as a form of
self-expression,” said Gwen. “I am passionate about makeup and how it
can showcase your individuality and creativity. Partnering with an
iconic beauty brand such as Revlon felt like a natural fit. I am so
excited to continue sharing my love of makeup as a Revlon Global Brand
Ambassador.”
One of Gwen’s first roles as Global Brand Ambassador will be starring in
the brand’s CHOOSE LOVE™ campaign, which will begin running on
broadcast, digital and social platforms in late January 2017.
“Love has been a muse for my songwriting,” commented Gwen. “Revlon’s
CHOOSE LOVE™ message is an important one, and I am very excited for the
opportunity to partner with Revlon and continue spreading this message
of positivity and love.”
As the newest Global Brand Ambassador for Revlon, Gwen will appear in
global multimedia campaigns across all media types including digital,
in-store and social media. Gwen’s first beauty visual began appearing
January 2nd, with her campaigns continuing to roll out
globally throughout 2017.
For additional information on Revlon and to view behind-the-scenes
content from Gwen’s campaigns in the coming months, visit www.Revlon.com
and follow @Revlon on Facebook, Twitter, Instagram, YouTube and
RevlonSnaps on Snapchat.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170103005356/en/
Source: Revlon
Revlon
Victoria Ashley, 212-527-4137
Head of Revlon Global
Public Relations
Victoria.Ashley@revlon.com
