News

Revlon Signs Elle Macpherson as New Global Brand Ambassador

Mar 26, 2008

NEW YORK--(BUSINESS WIRE)--March 26, 2008--Revlon, Inc. (NYSE: REV) today announced that Elle Macpherson, entrepreneur, actress and supermodel, has been signed to represent the brand, globally.

Elle joins Revlon's diverse lineup of accomplished and glamorous women including Academy Award winning actress Halle Berry, actress Jessica Alba and actress Beau Garrett. With this representation, Revlon continues the long-standing tradition it started of partnering with the most beautiful and iconic women of the time to represent the brand.

"Elle's special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand," said David Kennedy, Revlon's President and CEO. "We are delighted to welcome her as a Brand Ambassador for Revlon around the world."

Elle will be featured in upcoming global advertising campaigns and will also be involved with various Company sponsored philanthropic activities. Revlon has donated more than $65 million for research, counseling and out-reach programs to support women's health and participating breast cancer programs.

"Revlon is an iconic brand, bringing high quality products to women around the world and is complementary to my values," said Elle Macpherson. "I am proud to join Revlon in its celebration of women and in its long term commitment and support for education and research to advance women's health and particularly to fight women's cancers."

About Elle Macpherson

Elle Macpherson is a prominent figure in business, fashion, film and television. She oversees one of the most well-known and expanding brand names in beauty and women's lingerie. More importantly, she is the mother of two sons and an ambassador for three global charitable organizations. She is well known for her record six Sports Illustrated Swimsuit Issue covers and has created a line of lingerie bearing her name, Elle Macpherson Intimates. Born in Australia, her acting career includes films such as Sirens, The Edge and Batman, and a stint on the television hit series, Friends, as Joey's roommate.

About Revlon

Revlon is a worldwide cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirants/deodorants and personal care products company. The Company's vision is to provide glamour, excitement and innovation to consumers through high-quality products at affordable prices. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchumman.com. Corporate and investor relations information can be accessed at www.revloninc.com. The Company's brands, which are sold worldwide, include Revlon(R), Almay(R), Mitchum(R), Charlie(R), Bozzano(R), Gatineau(R) and Ultima II(R).

CONTACT: Full Picture Hilla Narov, 212-627-0001 hnarov@fullpic.com or Revlon Kerith Rees, 212-527-5369 Kerith.rees@revlon.com SOURCE: Revlon, Inc.