NEW YORK--(BUSINESS WIRE)--Jul. 20, 2017--
Revlon, Inc. (NYSE:REV) announced today the appointment of Grey as its
global creative agency of record and MediaCom as its global media agency
The global portfolio of brands Grey will handle includes two of the
company's most iconic and largest, Revlon and Elizabeth Arden, among
others. Grey will provide integrated communications services including
traditional and digital advertising, promotion and activation marketing.
Grey New York, the agency's flagship office, will serve as the global
hub. The Company also recently expanded MediaCom’s current scope, making
the shop the global media agency of record for all planning and paid
Mr. Fabian Garcia, President & CEO of Revlon, said, "Grey has a long
track record and deep expertise in the beauty industry." He continued,
“The consolidation and streamlining of our creative and media agency
partnerships enables us to achieve greater efficiencies, speed to market
and better support the strategic communications goals and long-term
growth strategies for our brands globally."
About Revlon, Inc.
Revlon has developed a long-standing reputation as a color authority and
beauty trendsetter in the world of color cosmetics and hair care. Since
its breakthrough launch of the first opaque nail enamel in 1932, Revlon
has provided consumers with high quality product innovation, performance
and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth
Arden company and its portfolio of brands, including its leading
designer, heritage and celebrity fragrances. Today, Revlon's diversified
portfolio of brands is sold in approximately 150 countries around the
world in most retail distribution channels, including mass, salon and
prestige and online direct to consumer. Revlon is among the leading
global beauty companies, with some of the world’s most iconic and
desired brands and product offerings in color cosmetics, skin care, hair
care, hair color and fragrances under brands such as Revlon, Elizabeth
Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay,
Cutex, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy
Couture, Curve and John Varvatos. Please visit http://www.revlon.com
for the latest news and information about Revlon and its brands.
Grey is the advertising network of Grey Group and is celebrating its
100th anniversary. Grey Group ranks among the largest global
communications companies. Its parent company is WPP (NASDAQ: WPPGY).
Under the banner of “Grey Famously Effective since 1917,” the agency
serves a blue-chip roster of many of the world’s best known companies:
Procter & Gamble, GlaxoSmithKline, Kellogg's, Pfizer, Canon, NFL,
Marriott Hotels & Resorts, Nestlé, Papa John's, Volvo, Darden
Restaurants, T.J. Maxx, Walgreens and Applebees.
In recent years, Grey has been named ADWEEK's "Global Agency of the
Year" twice and ADVERTISING AGE's "Agency of the Year." In recognition
of its soaring creative reputation, Grey New York was ranked the #1
Agency in the U.S. and North America by Cannes Lions in 2016. www.GREY.com
As “The Content + Connections Agency,” MediaCom leverages each client’s
entire system of communications across paid, owned and earned channels
to deliver a step change in business outcomes. MediaCom is one of the
world’s leading media communications specialists, with billings
exceeding US$31 billion (Source: RECMA June 2016), employing 7,000
people in 125 offices across 100 countries. Its global client roster
includes Bayer, Canon, Dell, Procter & Gamble, Revlon and Shell. The
agency was recently named Global Agency of the Year at the 2016 M&M
Awards, an accolade it has been awarded 6 times in the past 8 years.
MediaCom is a member of WPP, the world's largest marketing
communications services group, and part of GroupM, WPP’s consolidated
media investment management arm. For more information, visit www.mediacom.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170720006163/en/
Source: Revlon, Inc.
Pamela Alabaster, 212-527-5863